Strategic Marketing Leader

1 week ago

Singapore beBeeMarketing Full time $90,000 - $120,000

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile.

We welcome makers, forward thinkers, and problem solvers who are looking for a place to do their best work.

Job Description

We are seeking a Global OEM Strategy and Marketing Lead to play a critical role defining the future of OEM at Rockwell.

This strategic position will create and execute strategies, solution roadmaps, and plans that deliver winning solutions and accelerated sales and profit growth globally.

The successful candidate will have strong relationships with key stakeholders, including global sales, regional marketing, industry marketing, sales, and business unit leaders.

  • Develop and communicate a multi-year OEM technical, marketing, and sales strategy to senior leadership and track annual progress across sales, marketing, and business units.
  • Ensure close alignment and buy-in with key stakeholders via working sessions and ongoing updates.
  • Maintain strong relationships with Global Sales leaders and Industry Marketers to gain market and customer insights, develop strategies to exploit opportunities, and address competitive threats.
  • Be regarded as the OEM expert, participating in associations to maintain the latest knowledge on innovative technologies and promoting Rockwell as an industry leader.
  • Develop insights through competitive landscapes, identifying risk factors, and new technologies, initiate both qualitative (observational research, customer interviews, sales feedback, etc.) and quantitative (analytics, market research, surveys, etc.) research to deeply understand customer needs and communicate impact to both internal and external stakeholders.
  • Build and nurture strong relationships with key OEM partners, understanding their unique requirements and helping to position our products and services effectively.
  • Work closely with the product development team to ensure our offerings align with OEM partner needs and help define product positionings.
  • Develop and execute global marketing campaigns addressing customer needs and integrating new offerings.
  • Develop business cases and conduct return-on-investment financial analysis to justify and prioritize strategic options.
  • Create and validate value propositions for Rockwell's OEM overall business and targeted subsegments presenting recommendations to senior leadership.
  • Develop robust KPIs to track and report success of the OEM marketing plan.
  • Effectively balance workloads across both strategic and marketing objectives.

This role is based in any of our offices within EU and will report to the Director, Global Industry Strategy & Marketing.

Responsibilities

We are looking for a dedicated professional with:

  • A deep understanding of the manufacturing industry and its trends.
  • Strong communication and interpersonal skills.
  • Ability to develop and implement effective marketing strategies.
  • Experience working with cross-functional teams.
  • Proven analytical and problem-solving skills.
  • Familiarity with market research and competitive analysis.
  • Knowledge of digital transformation and industrial technology.

We offer a dynamic and challenging work environment with opportunities for professional growth and development.

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