Beauty Industry Marketing Specialist

1 week ago

Singapore beBeeStrategist Full time $80,000 - $140,000
Marketing Strategist Opportunity

As a key member of our organization, you will play a pivotal role in developing and executing marketing strategies that drive brand awareness, customer engagement, and sales for beauty and cosmetics products in the FMCG industry.

Key Responsibilities:
  • Develop Marketing Strategies: Create comprehensive plans to promote our products, leveraging digital channels and cross-functional collaboration to optimize results.
  • Manage Digital Presence: Oversee the optimization of social media, website, and email marketing to effectively reach target audiences.
  • Collaborative Approach: Work closely with teams to develop marketing collateral, such as brochures and product descriptions, ensuring consistency and cohesion.
  • Market Research and Analysis: Conduct research to identify trends and opportunities for product positioning and differentiation, informing strategic decisions.
  • Event Planning and Execution: Coordinate and participate in marketing events, trade shows, and product launches to showcase our products and build brand reputation.
Requirements:
  • Education: A Bachelor's Degree in Marketing, Business, or a related field.
  • Experience: Minimum 5 years of experience in marketing, preferably in the FMCG industry, with a focus on beauty and cosmetics products.
  • Skills: Strong understanding of marketing principles, digital marketing, and social media management, coupled with excellent analytical and communication skills.

The ideal candidate will possess a strong analytical mindset, excellent communication skills, and the ability to think creatively and strategically, driving business growth and success.

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