Digital Platforms Operations Specialist
1 month ago
As a key player in CapitaLand's Digital Platforms team, you will be instrumental in driving business sustainability through profitability and value while injecting innovation & creation of seamless customers' experiences for CapitaLand's commercial, retail businesses, shopping malls, merchant and partner networks.
The ideal candidate will join a dynamic team in a fast-paced, rapidly changing environment and contribute towards new concepts in the retail, workspace and rewards space. The ability to understand both business and technical aspects, and proven execution skills are important aspects of this role, along with exceptional communication skills.
This is an excellent opportunity for someone who is self-motivated, passionate about continuous improvement, has perseverance in solving problems, and with strong analytical skills.
Key Responsibilities:- Deliver best in class digital operations across digital marketing planning, tracking, campaign management and reporting, in line with expectations, providing feedback and advice on how to achieve the best performance and results
- Support CapitaLand business units in ensuring that we have best in class digital marketing campaign roll outs, data capture, organization, and activation using our digital platforms products
- Uphold a seamless and efficient way of working between CapitaLand business units and collaborate effectively with cross-functional teams such as Platform Marketing, Merchant Success, Customer Experience, Business Development and Product team
- Measure campaign performance against forecasts, optimising results for continued improvement and provide new ideas, solutions and sharing of effective campaign strategies
- Continual assessment and development of best practices and approaches to optimisation, digital campaign management and business process improvement
- Understand and utilise relevant data and analytics to gain insights on campaign performance
- Degree / Diploma in Operations, Marketing or equivalent
- Preferably at least 2 years of experience in either ad / campaigns operations or in CRM / eCommerce related fields
- Experience managing several stakeholder relationships across suppliers, internal and customers
- Strong operational experience
- Knowledge of analytical methodologies and tactics for optimising Data Driven Marketing campaigns (i.e., segmentation, predictive response models, etc.)
- Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
- Strong listening, negotiation, presentation, verbal, and written communication skills, ideally comfortable in a consultative, client-facing environment
- Ability to work collaboratively as part of a cross-functional team
- Conduct descriptive and quantitative analysis to validate hypothesis and support decision-making
- Contribute to process improvement by flagging potential issues or enhancement opportunities
- Keep abreast of industry and competitive trends to identify and develop innovative marketing campaigns
- Flexible benefits with comprehensive medical coverage for self and family
- Training and development opportunities
- Subsidised rates at Ascott serviced residences-
- Strong advocate of staff volunteerism
- Wellness programmes
Salary: SGD 80,000 - SGD 120,000 per annum, depending on experience
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