Digital Marketing Specialist, APAC
3 days ago
About the Role
We are seeking an experienced Digital Marketing Specialist to spearhead brand marketing efforts across the APAC region.
In this role, you will develop and execute innovative marketing strategies for both B2B and B2C audiences, leveraging digital and 360-degree campaigns.
You will collaborate with in-country sales, marketing, and cross-functional teams to ensure effective messaging, branding, and activation strategies.
The ideal candidate should have at least 6 to 8 years of experience in marketing and brand management, preferably within the medical devices or medical aesthetics industries.
Key skills include strong business acumen, familiarity with digital and social media, resilience, and excellent communication and decision-making abilities.
Responsibilities:
- Develop and implement marketing strategies to support the growth of the brand portfolio across APAC
- Craft and execute robust B2B and B2C campaigns, leveraging digital and 360-degree campaigns
- Collaborate with in-country sales, marketing, and cross-functional teams to ensure effective messaging, branding, and activation strategies
- Partner with Key Opinion Leaders (KOLs), healthcare professionals, and channel partners to amplify brand recognition and adoption
- Conduct market research to provide actionable consumer and patient insights, shaping impactful marketing concepts and claims
- Lead the creation of regional campaigns for local market rollout, including training sales teams and providing marketing collateral
- Oversee product launches and upgrades while aligning with regional and in-country teams
Requirements:
- A minimum of 6 to 8 years of experience in marketing and brand management
- Proven track record in people management, direct-to-consumer marketing, medical marketing, and event marketing
- Strong business acumen, digital literacy, and communication skills
What We Offer:
- A competitive salary range of SGD $120,000 - $180,000 per annum
- A dynamic work environment with opportunities for professional growth and development
- A comprehensive benefits package, including health insurance, retirement plan, and paid time off
About Us:
WILSONHCG Singapore Pte. Ltd. is a leading recruitment agency specializing in executive search and talent acquisition services.
Our team of experts has extensive experience in the medical devices and medical aesthetics industries, and we are committed to delivering exceptional results for our clients.
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