Data Analyst, Consumer Banking Group
3 weeks ago
Job Summary
As a Data Analyst in the Consumer Banking Group at DBS Bank, you will play a key role in analyzing large quantities of generated data from multiple sources, ensuring data integrity, and providing insights to support business decisions. You will work closely with the team to design and setup campaign workflows based on campaign objectives, ensuring high accuracy and timely execution in all campaign types using Contextual Marketing Platform (CMP).
Key Responsibilities
- Execute and deliver new batch and automated campaigns for the bank
- Manage high volume and complexity of campaigns executions to various customer segments across different channels
- Improve existing processes and usage of campaign tools
- Track timeliness and accuracy of campaign execution
- Post campaign troubleshooting and investigations of customers issues
- Provide support for campaign response tracking
Requirements
- Ability to analyze large quantities of generated data from multiple sources, while ensuring data integrity
- Strong analytical skills, highly numerate
- Proficient in pyspark/SQL/SAS base programming
- Proficient in business intelligence tools
- Good knowledge in campaign management domain
- Good interpersonal, communication skills and proactiveness
- Able to multi-task and prioritize tasks
- Willing to learn and fast learner
- Experienced in campaign management tools such as HCL campaign, Interact is a plus
- Past working experience in Banking industry is a plus
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