Brand Marketing Specialist

4 days ago

Singapore beBeeMarketing Full time

Job Title: Brand Marketing Specialist

We are seeking a skilled and motivated Brand Marketing Specialist to join our team. In this role, you will be responsible for driving brand growth through the development and execution of trade marketing strategies and sales plans.

  • Key Responsibilities:
  • Develop and execute trade marketing strategies and sales plans to deliver distribution gains, market share, and revenue objectives.
  • Collaborate with the Sales team to align brand strategies with channel opportunities and ensure strong execution and commercial outcomes.
  • Monitor and manage inventory flow with the Purchasing team to prevent out-of-stocks and ensure continuous sales performance.
  • Prepare, track, and analyze monthly brand and sales performance reports, highlighting results, trade spend efficiency, and ROI on campaigns.
  • Develop and execute trade promotions and activation plans to maximize sell-through, shopper conversion, and incremental sales uplift.
  • Manage brand promotional funds with a focus on generating sales growth and measurable returns.
  • Partner with brand principals/owners to align on sales targets, joint business plans, and growth strategies.
  • Undertake any other ad-hoc trade marketing and sales responsibilities to achieve business objectives.

Requirements:

  • Degree/Diploma in Business, Marketing, or related field.
  • 3-5 years of experience in trade marketing, brand management, or sales within FMCG/consumer goods.
  • Knowledge of retail and trade channels, with hands-on experience in promotions and campaign execution.
  • Proficient in Microsoft Office (Excel, PowerPoint).

Why This Job?

This is an exciting opportunity to join a dynamic team and contribute to the growth of our brands. As a Brand Marketing Specialist, you will have the chance to develop your skills and knowledge, work closely with cross-functional teams, and make a meaningful impact on our business.

What We Offer:

  • A competitive salary and benefits package.
  • The opportunity to work with a leading company in the FMCG industry.
  • A dynamic and supportive work environment.

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