Marketing Manager

5 days ago


Singapur, Singapore Careers@Gov Full time
Marketing & Audience Development Manager

Careers@Gov is seeking a highly skilled Marketing & Audience Development Manager to join our team. As a key member of our Marketing & Audience Development department, you will play a crucial role in advocating and amplifying the value and importance of the arts through various communications efforts.

Key Responsibilities:
  • Develop and implement marketing initiatives to support branding, marketing, and audience development objectives
  • Work on branding, creative campaigns, and messaging to ensure strong and consistent brand positioning for the Council and its programmes, projects, and initiatives
  • Identify new marketing trends and growth opportunities to support and advance the Council's work
  • Provide strategic counsel to designated accounts in the areas of branding, marketing campaign management, and administrative protocols
  • Plan and implement holistic and sustainable 360-degree integrated marketing communications strategies and campaigns that support and profile the work of the Council
  • Maintain strong relationships with creative and marketing agencies, media buying agencies, marketing partners, etc.
Requirements:
  • Bachelor's degree in marketing communications, media, or a related field
  • 2 to 6 years of relevant work experience in marketing communications, brand management, digital marketing, etc.
  • Strong interpersonal skills and a good team player, able to work with multiple stakeholders
  • Knowledgeable and passionate about the arts and culture
  • Good networking capabilities
  • Strong organisational, project management, and management skills
  • Strong verbal and written communication skills


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