Regional Marketing Specialist
6 days ago
As a key member of our marketing team, you will play a crucial role in driving business growth and success for Philips Electronics Singapore Pte Ltd. This exciting opportunity is perfect for an experienced marketer who wants to take their career to the next level.
Job DescriptionThe successful candidate will be responsible for developing and executing strategic marketing initiatives that align with our business goals. You will work closely with cross-functional teams to design and implement campaigns, promotions, and activations that drive engagement and conversion.
- Monitor market trends and competitor activities to refine strategies and maximize engagement, identifying critical enablers for success in the region
- Collaborate closely with sales and product teams to align marketing efforts with business goals and client needs
- Use market intelligence to identify areas to focus sales activities, potential disruption, and opportunities to increase impact in the field
- Design and execute tactical marketing initiatives like campaigns, promotions, and activation leveraging data-based insights
- Create, launch, and manage targeted sales promotions with regional teams
- Use assets to sell the story, identify what proof points and points of engagement are important at each stage of the process, and drive implementation and execution for your region
- Enable the sales team to be effective with sales assets, messaging, targeting, and engagement
- Develop, maintain, and distribute competitive intelligence
- Measure performance and impact with data and analytics
- Be the region's go-to person for support and escalation
- Build a tender database for faster and more consistent response for your region
- Work across the CT Product Management and Marketing team to represent the voice of sales for your region
We're looking for someone with:
- Bachelor's degree or equivalent work experience (must)
- > 5 yrs related experience in Field Marketing or adjacent fields (e.g., Product Marketing, Clinical Marketing, Marketing Communications)
- Ability to synthesize market and customer feedback and existing and new products into targeted campaigns, promotions, and marketing strategies; comfortable making tradeoffs, decisively
- Excellent communication skills with a talent for building strong professional relationships and ability to influence colleagues
- Ability to lead an organization in the development and implementation of region-specific Go-to-Market strategies
- Experience in high-tech, healthcare/med-tech solutions businesses in B2B environments
- Knowledge of commercial and marketing processes, planning, and budgeting
- Understanding of area of specialization; resolves a wide range of issues in creative ways
- Ability to manage multiple projects independently and effectively
- Analytical mindset with a focus on delivering measurable results
- MBA desired in related field (optional)
Salary: SGD $120,000 - $180,000 per annum
Benefits include:
- A comprehensive health insurance package
- A generous bonus scheme
- Opportunities for professional growth and development
- A dynamic and supportive work environment
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