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Strategic Marketing Director, APAC

2 months ago

Singapur, Singapore Brookfield Asset Management Full time

Job Opportunity

About the Role

The Senior Vice President, Marketing – APAC will be responsible for developing and executing the region's strategic marketing plan in alignment with business objectives and priorities. The ideal candidate has direct experience working within a global asset management organization and a history of managing marketing programs for institutional investors across the APAC region, including Singapore, China, Hong Kong, Korea, and Australia.

Key Responsibilities

  • Collaborate with regional customer relationship management and leadership to develop strategic marketing plans to reach the firm's target audiences and channels in the APAC region.
  • Manage and execute integrated marketing programs highlighting focus strategies and themes, content and thought leadership, brand and promotional activities, conference and event strategy, digital, social and other communications.
  • Collaborate with investment and content teams to support the firm's fund-raising initiatives with timely, compelling and well-positioned content; repurpose, repackage and translate material to support regional campaign efforts as needed.
  • Conduct competitor, customer and market surveillance to inform strategy.
  • Collaborate with business intelligence and sales teams to create a data-led marketing segmentation and lead generation strategy.
  • Evaluate the effectiveness of marketing programs using various KPIs. Monitor feedback from clients, prospects and sales professionals. Report and communicate learnings and conclusions to key stakeholders.
  • Ensure compliance with all corporate and regional regulatory requirements.
  • Collaborate with internal partners to drive successful execution of strategic initiatives such as the Global Investor Conference, Brookfield Academy, and other programs, as needed.

About You

  • 10+ years of marketing experience in asset management, including direct experience working with institutional investors.
  • Proven track record in integrated marketing campaign management across marketing disciplines and mediums of communication (web/interactive marketing, email, social media, advertising, events, lead generation, PR, content creation, etc).
  • Experience creating content and working with alternative investment products and strong grasp of the capital markets.
  • Excellent written and verbal communication skills.
  • Strong project management skills, with ability to lead others in executing multi-components projects.
  • Collaborative approach; able to engender support and effect change across the organization.
  • Possess a 'can do'/highly motivated attitude with a high degree of urgency.
  • Strong knowledge of regulatory and compliance guidelines.
  • Full knowledge of the MS Office suite of products, and comfort with CRM and marketing technology tools such as Salesforce, Pardot, Seismic.
  • Bachelor's degree (or equivalent) in marketing, business, or related field.

Travel

Employee will need to be flexible and open to travel both domestic and international as needed.