Retail Marketing Strategist
1 week ago
As a key member of our IT support team, you will play a pivotal role in shaping and implementing comprehensive marketing strategies to drive both in-store and online conversions. Your goal will be to transform browsers into loyal customers.
In this role, you will develop and execute strategies to boost sales growth through enhanced conversion and loyalty programs. You will work closely with local market operations teams to ensure seamless execution of marketing initiatives.
Your responsibilities will include creating and implementing holistic campaigns in store and online with compelling promotions and discounts to incentivize purchases. You will also create and execute engaging in-store promotions, displays, and events that drive foot traffic and increase sales.
You will analyze sales data, customer behavior, and marketing campaign and promotion mechanic performance, reporting on key performance indicators (KPIs), to measure campaign effectiveness and opportunities for conversion improvement.
Additionally, you will drive visual merchandising strategies to create engaging and inspiring store environments that drive impulse purchases. You will also collaborate with global teams to design and launch loyalty program initiatives, including reward structures, tiers, and benefits recommendations.
You should bring along a Degree in Business, Marketing or Management with a minimum of eight years of experience in retail marketing, with a proven track record of driving sales conversions. At least three years of experience managing a team with strong ability to lead and mentor a diverse team.
You should also have experience with content management systems, website platforms, and general analytical tools such as SAP, PowerBI, and Microsoft Excel. Strong negotiation, communication, influencing, and stakeholder management skills are essential, along with the proven ability to sustain long-term relationships.
A creative and innovative mindset, complemented by the capability to multi-task in a fast-paced and dynamic environment, is required. You will have excellent financial acumen, analytical, and problem-solving skills, with the ability to manage multiple projects simultaneously.
We offer flexible working hours and a dynamic environment where you can grow and develop your skills.
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