APAC Regional Lead

2 weeks ago

Singapur, Singapore Lenovo Full time
Job Title: APAC Regional Lead - Global Media COE

Lenovo is seeking a highly skilled and experienced APAC Regional Lead to join our Global Media COE team. As a key member of our team, you will be responsible for developing comprehensive digital media strategies across all channels, including display, paid search, paid social, programmatic, video, DOOH, and emerging media.

Key Responsibilities:
  • Work with our WW contacts within the Global Media COE and our regional agencies on implementing Global Strategic Frameworks for our major Consumer and Commercial campaigns
  • Coordinate with our Insights COE to be deeply knowledgeable around our target audience segments to guide channel recommendations
  • Collaborate with major media publishers/platforms on innovative placements and sponsorships that could help us achieve our goals and reach our target audience segments
  • Identify and evaluate emerging media trends and opportunities and develop strategies for implementation through a Testing Roadmap
  • Work with cross-functional teams to ensure that digital media campaigns are aligned with overall marketing initiatives and strategies to achieve Full-Funnel campaigns
  • Sync with agencies on creative development, content and dynamic content optimization assets needed to execute the developed strategy
  • Manage Business Intelligence resources to understand campaign performance data, identify insights, and make data-driven recommendations to optimize campaigns
  • Oversight of key relationships with external agency partners, vendors, media networks, and social media platforms
  • Guide and evolve our media channel investment based on campaign performance and testing
  • Drive Marketing Ready Leads (MRLs) and Marketing Qualified Leads (MQLs) through strategic Account Based Marketing (ABM) campaigns
  • Outline the needed budget levels in order to properly reach our target audiences and achieve KPIs
  • Chart the growth of the COE team in APAC by working with our geo CMO and Global Media COE lead
  • Evaluate the Landing Pages and desired user flow of our marketing efforts to maximize the user experience and help achieve our KPIs
  • Guide the use of our 1st party data to drive improved targeting and personalization while aligning to privacy laws
Requirements:
  • Education: Bachelor's or Master's degree in Marketing, Advertising, Communications, or a related field.
  • Professional Experience:8+ years of experience in digital media strategy, planning, and buyingWorld class knowledge of digital media platformsStrong leadership and people management skills, with experience managing teams of media planners, buyers, and analystsStrong analytical skills, with experience using data to inform media strategy and decision-makingExperience with emerging media trends and platforms, such as connected TV, OTT, and digital out-of-homeExcels at managing multiple initiatives simultaneously within tight deadlinesExcellent communication, presentation, and stakeholder management skillsExperienced strategist of large-scale marketing campaigns with KPI forecastingFamiliarity with various business models (ex. Commercial, D2C, Retail), customer base management and lifecycle engagement tactics, techniques and practicesExperience working within a very large, fast-moving organization with many internal and external stakeholders is a bonusProven ability to lead website engagement and conversion strategies as well as implement tactical requirementsStrong understanding of SEO, buyer-centric navigation, and information architecture
  • Soft Skills:Strong verbal/written communicationStrong project management skills, with the ability to manage budgets, resources, and timelines effectively
  • Methods & tools:Proficiency with media planning and buying platforms, such as Google Ads, Facebook Ads Manager, DV360, and The Trade DeskTaxonomy development and implementationAttribution methodologiesMedia metrics across a full array of channels and tacticsAd tech: ad serving, DSPs/DMPs, CDPs, DCO, social media analytics/insights, etc.Ideally, Adobe Audience Manager and Adform

Additional Locations: Singapore - Central Singapore - Singapore

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