App Growth Strategist
5 days ago
We are seeking a highly skilled Digital Marketing Specialist to drive the growth and success of our mobile app. As an integral member of our team, you will be responsible for developing and executing strategies to increase app downloads, user engagement, and retention through strategic marketing campaigns and collaboration with key teams.
About the Role
The successful candidate will have a proven track record in app marketing, digital campaigns, and user acquisition. They will possess strong analytical skills to track performance metrics and drive improvements, as well as excellent communication and collaboration skills to work across teams.
Key Responsibilities
- Develop and execute strategies to promote the app and drive downloads.
- Create and implement campaigns to boost app usage and retain users.
- Optimize app visibility through ASO (App Store Optimization) and creative improvements.
- Plan and run performance-driven campaigns across social media, search engines, email, and app stores.
- Explore new channels and partnerships to attract and engage users.
- Stay updated on the latest app marketing trends and technologies.
- Use CRM tools to design personalized user journeys to enhance engagement and retention.
- Analyze user behavior to identify areas for improvement and growth.
- Monitor KPIs like downloads, engagement, and ROI, ensuring campaign goals are met.
- Provide insights based on app performance data to refine marketing strategies.
- Work with product and design teams to enhance user experience.
- Lead and mentor a high-performing app marketing team.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Proven experience in app marketing or digital product marketing with a track record of driving user acquisition and engagement.
- Strong expertise in CRM and data-driven marketing campaigns.
- Deep understanding of mobile app ecosystems, including app stores, social media platforms, and advertising networks.
- Proficiency in performance marketing tools like Google Ads and Facebook Business Manager.
- Hands-on experience with user acquisition campaigns and marketing analytics tools.
- Excellent project management and organizational skills.
About Us
Ambition Group Singapore Pte. Ltd. is a leading company in the tech industry, and we are committed to innovation and excellence. We offer a competitive salary package, opportunities for career growth, and a dynamic work environment.
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