Senior Marketing Strategist for Consumer Apps

5 days ago


Singapore ALLEGIS GROUP SINGAPORE PRIVATE LIMITED Full time
About the Role

As a Senior Marketing Strategist for Consumer Apps, you will lead growth marketing initiatives and design in-product experiments to drive user engagement and optimize product performance.

The ideal candidate has 3+ years of experience in growth marketing, with expertise in push notifications, email campaigns, and user funnel optimization. Proficiency in SQL and strong analytical skills are required.

Key Responsibilities
  • Design and execute in-product growth experiments across channels such as push notifications, homepages, and email campaigns.
  • Analyze and report on marketing campaigns at channel, country, and campaign levels.
  • Develop streamlined processes and growth opportunities across APAC markets.
  • Collaborate with global and local teams to launch features and marketing assets.
  • Monitor KPIs, analyze trends, and prepare performance reports.
Requirements
  • Bachelor's degree (preferably in a quantitative discipline).
  • 3+ years of growth marketing experience, with expertise in push notifications, email campaigns, and user funnel optimization.
  • Proficiency in SQL and strong analytical skills.
  • Experience in A/B testing and managing marketing experiments.
  • Exceptional project management and organizational skills.
  • Growth-focused mindset with an eye for high-impact experimentation.
Compensation

We offer a competitive salary range of SGD $80,000 - $120,000 per annum, depending on experience. Benefits include a comprehensive health insurance plan, flexible working hours, and a generous leave policy.



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