Strategic App Growth Marketing Lead

2 days ago


Singapore AMBITION GROUP SINGAPORE PTE. LTD. Full time

We are seeking a skilled Strategic App Growth Marketing Lead to join our team at AMBITION GROUP SINGAPORE PTE. LTD.

About the Role

As a key member of our marketing team, you will be responsible for driving the growth and success of our mobile app through strategic marketing campaigns and collaboration with key teams.

The ideal candidate will have proven experience in app marketing, digital campaigns, and user acquisition, as well as strong analytical skills to track performance metrics and drive improvements.

Main Responsibilities
  • Develop and execute strategies to promote the app and drive downloads.
  • Create and implement campaigns to boost app usage and retain users.
  • Optimize app visibility through ASO (App Store Optimization) and creative improvements.

You will work closely with product and design teams to enhance user experience and lead and mentor a high-performing app marketing team.

Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Proven experience in app marketing or digital product marketing with a track record of driving user acquisition and engagement.
  • Strong expertise in CRM and data-driven marketing campaigns.
  • Deep understanding of mobile app ecosystems, including app stores, social media platforms, and advertising networks.
  • Proficiency in performance marketing tools like Google Ads and Facebook Business Manager.
  • Hands-on experience with user acquisition campaigns and marketing analytics tools.
  • Excellent project management and organizational skills.

This is a fantastic opportunity for someone who is passionate about driving digital growth and creating impactful user experiences.

Salary: SGD $80,000 - SGD $120,000 per annum, depending on experience.



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