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Marketing Portfolio Lead

3 weeks ago

Singapore beBeeStrategist Full time $90,000 - $120,000
Lead Marketing Strategist

We are seeking a seasoned marketing professional to spearhead our consumer portfolio's market presence. This individual will develop and execute impactful, omni-channel campaigns, driving brand visibility across multiple platforms.

  • Design and implement integrated marketing strategies across retail, trade, digital, CRM, e-commerce, events, and public relations.
  • Optimize advertising & promotions budgets to maximize ROI and meet business objectives.
  • Plan, execute, and review campaign performance to ensure effectiveness and sustainability.
  • Collaborate with stakeholders and partners to conceptualize and execute innovative activations.
  • Utilize CRM, social media, and SEM insights to recruit, engage, and retain target audiences.
  • Oversee creative development for content, digital ads, and promotional assets across channels.
  • Maintain awareness of market trends and competitor activity to identify opportunities and mitigate risks.
  • Nurture relationships with vendors, agencies, and external collaborators.
  • Prepare reports, insights, and presentations to support management decisions.
  • Foster a high-performing marketing team to deliver consistent results.
Requirements:
  • Bachelor's degree in Marketing, Business, Communications, or related discipline.
  • Minimum 5 years of marketing management experience; background in consumer, retail, or agency environments preferred.
  • Demonstrated success in running impactful, integrated campaigns.
  • Strong leadership skills with the ability to inspire and manage a team.
  • Analytical, creative, resourceful, and detail-oriented with strong business acumen.
  • Excellent communication, project management, and multitasking abilities.
  • Adaptable, proactive, and a collaborative team player.