Consumer Portfolio Marketing Lead

1 week ago

Singapore beBeeStrategic Full time $90,000 - $120,000
Marketing Manager Role

We are seeking an experienced Marketing Manager to lead a dynamic team and fortify our consumer portfolio's market presence.

  • Develop and execute integrated marketing strategies across retail, trade, digital, CRM, e-commerce, events, and Public Relations.
  • Manage and optimize advertising & promotions budgets to maximize ROI and meet business objectives.
  • Lead campaign planning, execution, and performance review to ensure effectiveness and sustainability.
  • Collaborate with brand stakeholders and partners to conceptualize and execute innovative activations.
  • Utilize CRM, social media, and SEM insights to recruit, engage, and retain target audiences.
  • Oversee creative development for content, digital ads, and promotional assets across channels.
  • Monitor market trends and competitor activity to identify opportunities and mitigate risks.
  • Build and maintain relationships with vendors, agencies, and external collaborators.
  • Prepare reports, insights, and presentations to support management decisions.
  • Lead, mentor, and develop a marketing team to deliver consistent results.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, or a related discipline.
  • Minimum 5 years of marketing management experience; background in consumer, retail, or agency environments preferred.
  • Demonstrated success in running impactful, integrated campaigns.
  • Strong leadership skills with the ability to inspire and manage a team.
  • Analytical, creative, resourceful, and detail-oriented with strong business acumen.
  • Excellent communication, project management, and multitasking abilities.
  • Adaptable, proactive, and a collaborative team player.

Benefits

Working with a dynamic team, professional growth, and competitive compensation package.

The ideal candidate will be passionate about delivering exceptional results, have a customer-centric mindset, and be committed to ongoing learning and professional development.

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