Social Media Marketing Manager
1 day ago
We are seeking a highly skilled Social Media Marketing Manager to join our team at EXPRESSIONS PTE. LTD. as a key member of our marketing department. The successful candidate will be responsible for developing and executing a comprehensive social media strategy that drives conversions, increases sales, and engages our online community.
Key Responsibilities- Conversion-Driven Social Media Strategy
- Develop and execute social media strategies that drive traffic, increase sales, and convert followers into customers.
- Identify and target high-potential customer segments with content that meets their needs.
- Collaborate with the sales team to align social media efforts with sales goals.
- Monitor performance metrics to refine strategies and ensure continuous improvement in driving sales.
- Content Creation and Optimization for Sales
- Create, curate, and optimize engaging content (posts, videos, ads) designed to drive conversions, including product promotions and special offers.
- Use tools like Canva, CapCut, or similar software to design visually compelling content tailored for different platforms.
- Regularly analyze content performance to adjust strategies and maximize engagement and sales.
- Community Management and Customer Engagement
- Actively manage the social media community by responding to comments, messages, and enquiries quickly and professionally.
- Collaborate with the sales team to address enquiries and feedback, enhancing customer satisfaction and trust.
- Handle enquiries from social media channels, guiding potential customers towards booking appointments or making purchases.
- Social Media Advertising and Campaign Optimization
- Plan, create, and manage paid social media campaigns to generate leads and increase sales.
- Develop compelling ad creatives and copy that resonate with target audiences.
- Continuously monitor and optimize campaign performance to meet and exceed sales objectives.
- Lead Management and Sales Support
- Implement systems to track and follow up on leads generated through social media.
- Work with the sales team to refine lead management processes and improve conversion rates.
- Provide insights from social media engagement to improve products and services.
- Trend Monitoring and Strategic Adjustments
- Stay updated on the latest social media trends, platform updates, and best practices.
- Adapt strategies based on changing trends and user behaviors to maintain relevance and effectiveness.
- Introduce innovative methods and tools to enhance engagement and drive sales.
- Bachelor's degree in Marketing, Communications, Business, or a related field, with at least 4 years of experience in social media marketing, driving conversions and sales.
- Strong knowledge of social media platforms (Facebook, Instagram, TikTok, XHS, etc.), with experience in community management and customer engagement.
- Proficient in social media tools, analytics, and video editing software (e.g., Canva, CapCut).
- Excellent communication, creative, and analytical skills to craft compelling content and optimize campaigns.
- Ability to work independently, handle multiple tasks, and meet tight deadlines while ensuring high-quality outcomes.
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