Social Media Marketing Manager

1 day ago


Singapore EXPRESSIONS PTE. LTD. Full time
Job Summary

We are seeking a highly skilled Social Media Marketing Manager to join our team at EXPRESSIONS PTE. LTD. as a key member of our marketing department. The successful candidate will be responsible for developing and executing a comprehensive social media strategy that drives conversions, increases sales, and engages our online community.

Key Responsibilities
  • Conversion-Driven Social Media Strategy
    • Develop and execute social media strategies that drive traffic, increase sales, and convert followers into customers.
    • Identify and target high-potential customer segments with content that meets their needs.
    • Collaborate with the sales team to align social media efforts with sales goals.
    • Monitor performance metrics to refine strategies and ensure continuous improvement in driving sales.
  • Content Creation and Optimization for Sales
    • Create, curate, and optimize engaging content (posts, videos, ads) designed to drive conversions, including product promotions and special offers.
    • Use tools like Canva, CapCut, or similar software to design visually compelling content tailored for different platforms.
    • Regularly analyze content performance to adjust strategies and maximize engagement and sales.
  • Community Management and Customer Engagement
    • Actively manage the social media community by responding to comments, messages, and enquiries quickly and professionally.
    • Collaborate with the sales team to address enquiries and feedback, enhancing customer satisfaction and trust.
    • Handle enquiries from social media channels, guiding potential customers towards booking appointments or making purchases.
  • Social Media Advertising and Campaign Optimization
    • Plan, create, and manage paid social media campaigns to generate leads and increase sales.
    • Develop compelling ad creatives and copy that resonate with target audiences.
    • Continuously monitor and optimize campaign performance to meet and exceed sales objectives.
  • Lead Management and Sales Support
    • Implement systems to track and follow up on leads generated through social media.
    • Work with the sales team to refine lead management processes and improve conversion rates.
    • Provide insights from social media engagement to improve products and services.
  • Trend Monitoring and Strategic Adjustments
    • Stay updated on the latest social media trends, platform updates, and best practices.
    • Adapt strategies based on changing trends and user behaviors to maintain relevance and effectiveness.
    • Introduce innovative methods and tools to enhance engagement and drive sales.
    Required Skills and Qualifications
    • Bachelor's degree in Marketing, Communications, Business, or a related field, with at least 4 years of experience in social media marketing, driving conversions and sales.
    • Strong knowledge of social media platforms (Facebook, Instagram, TikTok, XHS, etc.), with experience in community management and customer engagement.
    • Proficient in social media tools, analytics, and video editing software (e.g., Canva, CapCut).
    • Excellent communication, creative, and analytical skills to craft compelling content and optimize campaigns.
    • Ability to work independently, handle multiple tasks, and meet tight deadlines while ensuring high-quality outcomes.


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