Lead Strategic Product Marketing Initiative

2 weeks ago

Singapore beBeeGlobal Full time $150,000 - $250,000
Job Title: Global Product Marketing Director

We are seeking a highly experienced and strategic leader to spearhead the go-to-market strategy for our flagship B2B product.

This senior role requires expertise in shaping product narratives, driving international adoption, and fostering collaboration between product, engineering, sales, and marketing teams.

The ideal candidate will have at least 10 years of product marketing experience, including leadership experience overseeing regional or global teams.

They will be responsible for creating compelling positioning and messaging that resonates globally, owning end-to-end GTM planning for product launches, and ensuring campaigns are localized for each region.

We are looking for someone who can craft differentiated content, oversee global product promotion campaigns, and drive measurable growth through data-driven marketing initiatives.

Key Responsibilities:

  • Spearhead go-to-market strategy for flagship B2B product
  • Shape product narratives and drive international adoption
  • Foster collaboration between product, engineering, sales, and marketing teams
  • Create compelling positioning and messaging that resonates globally
  • Own end-to-end GTM planning for product launches
  • Ensure campaigns are localized for each region
  • Craft differentiated content
  • Oversight of global product promotion campaigns
  • Drive measurable growth through data-driven marketing initiatives

Requirements:

  • At least 10 years of product marketing experience
  • Leadership experience overseeing regional or global teams
  • Strong track record of launching and scaling B2B technology products
  • Cross-functional leadership skills
  • Deep understanding of global markets
  • Able to adapt messaging across cultures

Benefits:

  • Opportunity to shape the narrative and growth of a fintech company on the international stage
  • Chance to work with a talented team of professionals
  • Potential for career advancement and professional growth

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