Marketing Project Manager
2 weeks ago
At Maker Lab, we're seeking a highly organized and detail-oriented Project Manager to join our Marketing team. As a key member of our team, you'll be responsible for developing and launching regional marketing communications programs and campaigns, managing important brand touchpoints, and collaborating with internal and external partners to drive content distribution.
Key Responsibilities:- Develop strategy and drive execution of creator comms campaigns, supported by insights and analytics
- Lead, facilitate, and participate in the end-to-end creative process, and assist and liaise with agency partners to deliver creative and marketing messaging that aligns to creative narrative/look & feel
- Implement, track, and prioritize a calendar of specific initiatives that align to the broader strategy and goals
- Day-to-day project management across marketing campaigns for email and in-product notifications
- Assist in copy and asset development, and identify creative opportunities across channels
- Support the preparation of business reviews and business cases for executive decisions
- Collaborate with regional teams to plan creative projects, define milestones, assign resources, assess risks, and help projects meet business objectives, deadlines, and budget requirements
- Manage projects through strategy alignment, briefing, design development, and production in partnership with key partners (Design, Production, and Legal as and when needed)
- Distill regional and local creative needs into concise design briefs and processes, and present output and discuss feedback within the GTM team
- Work closely with internal creative teams and external agency partners to deliver exceptional creative work, showing a keen eye for great design and a focus on brand integrity
- Identify team needs with regards to process, tools, documentation, asset management, and implement or drive and implement changes where required
- Traffic management across all necessary projects requests from intake through final approval
- Manage communication between key stakeholders (global, regional, local) while representing project status and share outs
- Collect creative inputs and updates to ensure brand consistency and accuracy in the region and across all usage touchpoints
- Provide clear communication to cross-functional team leads and senior management regarding project status, resource requirements, issues, and priorities
- Proactively identify risks, prioritize them, and create plans to resolve in a timely manner
- Liaise closely with agencies to generate creative ideas and validate to, during, and post-launch of campaigns and programs
- Bachelor's degree and at least 7 years of experience in content marketing and/or agency producer position
- Prior experience developing and launching globally relevant and hyper-localized content plans and programs
- Strong organizational and project management skills with the ability to set goals and prioritize initiatives with minimal guidance
- Proven track record of launching a variety of creative projects, ranging in complexity, and an adept understanding of creative 'lingo'
- Familiarity with handling a variety of file types across a range of mediums
- Team player who is able to multitask and handle multiple simultaneous projects
- Self-motivated self-starter, displaying composure under challenging phases
- Strong experience operating within cross-functional teams, ideally in a matrix organization
- Exceptional verbal and written English communications and presentations skills, and ideally, fluent in another Asian language to support with the projects spanning across JAPAC
Please note that due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles.
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