Senior Marketing Strategist

2 weeks ago


Singapore Advanced Flavors & Fragrances Pte. Ltd. Full time

Advanced Flavors & Fragrances Pte. Ltd., a pioneering and innovative flavour house in Singapore, is seeking an experienced Marketing Manager to spearhead impactful initiatives and elevate brand visibility across Asia and beyond.

The ideal candidate will be responsible for developing marketing strategies aligned with company goals to secure market leadership and consistent growth. This includes leading exhibitions, trade shows, and industry events to enhance AFF's market presence and industry reputation. The role also involves overseeing the creation and distribution of impactful brochures, catalogues, and promotional materials, as well as directing the design and execution of professional product showcases to highlight flavour innovations.

Key Responsibilities:
  • Developing comprehensive digital marketing activities across social media, email, and digital platforms
  • Collaborating closely with sales and commercial teams to equip them with strategic tools, presentations, and insights
  • Ensuring consistent, engaging brand communication across all marketing channels
  • Regularly assessing and refining marketing performance through insightful analytics
Requirements:
  • Hold qualifications or exceptional experience in Marketing, Business, or a related discipline
  • Have at least 10 years of marketing experience, preferably within FMCG or food and beverage sectors
  • Be highly proficient in digital marketing platforms, analytics, and creative design processes
  • Demonstrate exceptional strategic planning abilities, attention to detail, and a results-driven mindset
  • Excel in leadership, strategic communication, and cross-functional collaboration


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