Paid Media Strategist
1 month ago
Job Title: Paid Media Lead
About the Role:
We are seeking a highly skilled Paid Media Lead to join our team at H&M Group. As a Paid Media Lead, you will be responsible for developing and implementing the strategy for paid media channels, in close collaboration with the global and regional Strategy & Planning team.
Key Responsibilities:
- Develop a comprehensive paid media strategy plan aligned with the overall marketing goals and target audiences, identifying key performance indicators (KPIs) and metrics to measure the success of paid media initiatives.
- Create and drive detailed media plans, including targeting strategies, budget breakdowns, and timeline for campaign implementation.
- Collaborate with marketing and controlling teams to allocate the paid media budget effectively across different campaigns and channels based on performance and expected return on investment (ROI).
- Prepare regular performance reports and analysis, providing key insights to stakeholders and presenting actionable recommendations for campaign improvements.
- Gather and collect creative feedback to ensure strong creative material, in collaboration with the Insight & Analytics team.
Requirements:
- Marketing, Advertising or business degree/relevant qualifications.
- Extensive knowledge of paid media channels, content strategy, and audience engagement.
- Analytical mindset and proficiency in data analysis to perform data-driven initiatives.
- Excellent communication and presentation skills to convey owned media strategies and performance reports to various stakeholders.
- Ability to work in a fast-paced environment, manage multiple projects, and meet tight deadlines.
About Us:
H&M Group is a leading global fashion company with a strong presence in the market. We are committed to innovation, sustainability, and customer satisfaction.
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