Digital Marketing Strategy Director

2 weeks ago


Singapore PCCW VUCLIP (SINGAPORE) PTE. LTD. Full time
Regional Digital Marketing Senior Manager - SEA

As a Regional Digital Marketing Senior Manager, you will play a pivotal role in driving growth and retention of Viu's user base through paid media campaigns. Reporting to the Head of Digital Marketing, SEA, you will collaborate with local markets to deliver best results for digital campaigns across social, programmatic & native digital channels. Your primary goal will be to drive measurable results and achieve specific business objectives.

Key Responsibilities:

  • Manage all key performance channels including paid search, display, social media and programmatic media buys across SEA (TH, PH, HK & SG). Market allocation will be decided based on bandwidth and scope.
  • End-to-end campaign creation, including ad set setup, audience targeting, ad copies, creative review, and bid adjustments, assisted by local market support.
  • Develop integrated campaign paid media strategies and plans with internal stakeholders, outlining key marketing themes, messages, and offers throughout the year.
  • Analyze data-driven insights to improve campaign effectiveness and value, benchmarking, monitoring, and analyzing performance against traffic, engagement metrics, and ROAS goals.
  • Ensure budget pacing against targets across all campaigns.
  • Lead affiliate platform growth to drive subscriptions and other key business metrics.

Requirements:

  • 7-10 years of experience in digital marketing (performance marketing), either client-side or agency-side.
  • Familiarity with ad platforms and management tools, including Google Ads, Meta Ads Manager, Google Analytics, and AppsFlyer.
  • Strong analytical skills to interpret complex data and derive actionable insights.
  • Good command of English (written and spoken).
  • Familiarity with Asian entertainment, especially Korean variety shows, is a plus.
  • Proactive with attention to detail.
  • Able to accurately put together campaign performance reports with basic analysis of key learnings.
Earn an estimated salary range of SGD 90,000 - SGD 140,000 per annum.

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