Director, Digital Marketing

3 days ago

Singapore RAZER (ASIA-PACIFIC) PTE. LTD. Full time
Roles & Responsibilities

Job Responsibilities :

As the Director, Digital Marketing at Razer, you will lead the strategic development and execution of digital marketing initiatives across all regions, ensuring alignment with business divisions. You will manage global digital campaigns, drive audience targeting and media investment strategies, and ensure continuous optimization for digital marketing channels. This role requires strong leadership in managing budget allocation, media platform relationships and digital strategy to achieve significant growth for Razer's brand and products.


  • Global Digital Strategy: Lead the creation and execution of digital marketing strategies across divisions, with a focus on product launches and sustained marketing efforts.
  • Budget and Market Prioritization: Manage the digital marketing budget, ensuring effective allocation across key markets for maximum impact and return on investment.
  • Campaign Execution Across Regions: Coordinate and oversee digital marketing campaigns across Razer's key regions (US, EU, APAC) and Razer.com, ensuring cohesive execution and effective retargeting strategies.
  • Media and Agency Management: Cultivate and manage relationships with digital media platforms like Google, Meta, TikTok, Twitch, and external agencies, ensuring alignment with Razer’s marketing goals and strategies.
  • Infrastructure and Measurement: Enhance Razer’s digital marketing capabilities by developing infrastructure and measurement systems to track performance and drive optimization.
  • Audience Targeting and Media Investment: Define target audiences, set media thresholds, and optimize media investment to achieve efficient and effective campaign performance.
  • Content and Asset Management: Oversee content planning, asset adaptation, and deployment across multiple digital platforms, ensuring consistency and alignment with campaign objectives.
  • Performance Monitoring and Optimization: Continuously monitor and optimize digital campaign performance, using data-driven insights to make adjustments and enhance results. Provide regular performance reports to stakeholders.
  • Day-to-Day Campaign Management: Manage the execution of campaigns, including briefing, media schedules, WIPs, and performance optimization.


Pre-Requisites :
  • Bachelor’s degree in marketing, Digital Marketing, or a related field; Master’s preferred.
  • 10+ years of experience in digital marketing, with a proven track record of driving successful campaigns at scale.
  • Strong expertise in managing multi-region digital marketing strategies.
  • Experience managing agency relationships and media platforms (Google, Meta, TikTok, Twitch).
  • Excellent understanding of audience targeting, media thresholds, and investment strategies.
  • Proven ability to manage large-scale budgets and deliver strong ROI.
  • Strong analytical skills with the ability to optimize campaigns and deliver actionable insights.
  • Experience working in the gaming, technology, or related industry is a plus.

Tell employers what skills you have

Digital Media
Budgets
Asset Management
Leadership
Investment Strategies
Advertising
Analytical Skills
Social Media
Marketing Strategy
Content Strategy
Email Marketing
Targeting
Digital Marketing
Digital Strategy
SEO
Adaptation

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