Creative Beauty Marketing Lead

Job Title: Digital Beauty Marketing Strategist

The Social Marketing & Content Manager will play a pivotal role in driving brand heat, viral awareness and first to market trends for the business with the objective to engage and convert customers.

This includes delivering a 360 social marketing & content strategy to animate strong and original brand campaigns and / or product launches anchored in data to help drive profitable brand growth.

• Living and breathing all things beauty and social marketing obsessing over all trends;
• Having a strong eye for detail when shooting and editing content;
• Affording limitless creativity in strategic ideation;

This role requires someone who is able to manage culturally diverse, regionally distributed teams, as well as cross-collaborate with key stakeholders, third party talent & creative partners. The ideal candidate must be comfortable filming and featuring in content for brand content.

Key Responsibilities include:

1. Leading the execution of approved social marketing & content strategy to expand reach and engagement across all brand platforms, focusing on brand storytelling, results-focused content & impactful content creation that delivers results;
2. Spearheading the creative ideation of TikTok content strategy to elevate brand buzz & virality, driving high impact content & views;
3. Overseeing the creative ideation and implementation of the brand's content calendars & shoot schedule, delivering fun, original and KPI-focused content with high engagement;
4. Managing and achieving the execution of the brand's KPIs for each social channel platform, delivering increased brand growth, reach and engagements;
5. Strategically identifying and executing new content angles, social trends, content creators and brand collaborations that will drive positive growth for the brand's own channels;
6. Management of social marketing budget spend, maximising investment to deliver content with strong ROI to achieve business goals;
7. Strong analytical skills with the ability to interpret data to define ROI; oversee the organisation and execution of weekly & monthly campaign reporting;
8. Working with line manager to deep dive and present quarterly and annual brand reports, analysing brand performance metrics, spend and ROI;
9. Analyse brand competitor data & content ideas and/or angles to define content strategy;
10. Team Management including management of x1 direct report based in Singapore and x1 co-shared line report based in the USA;
11. Oversight of the execution of the team's individual and shared KPIs; management of team's responsibilities and content execution across brand categories;
12. Cross-functionally working with internal stakeholders including the Influencer Marketing, Design, Paid Media & E-com teams;

Required Skills & Qualifications:

• Bachelor's degree in marketing, communications or digital marketing preferred;
• Minimum 4 years of proven experience in social media marketing, with a track record in campaign management, content creation and driving channel growth;
• Experienced in managing culturally diverse, regionally distributed team;
• Strong knowledge of social media platforms (especially TikTok), influencer trends and beauty market a must;
• Creative thinker and good eye for detail to ensure accuracy and efficiency in campaign planning and execution;
• Experience working in beauty, FMCG or social marketing for retailer preferred;
• Strong communication and organisation skills, both on and off camera; cross-collaboration with key stakeholders; third party talent & creative partners;
• Must be comfortable filming and featuring in content for brand content;
• Must be comfortable applying and using fake tanning, natural tanning/protection and haircare products for the purpose of filming content for the brand;
• Must be comfortable travelling, filming and creating content on location;
• Strong leadership to drive positive and strategic impact;
• Proficient with editing software like Adobe Photoshop and CapCut;
• Understanding of legal and copyright regulations within social marketing;

Benefits:

• Hybrid working arrangement;
• Health insurance;
• Flexi benefits;

We are actively searching for additional brands that are a strong fit with our portfolio and vision with a goal of $200+ million in USD Sales through organic growth and acquisition within the next 3-4 years.

About Coco & Eve was founded in 2018, capturing the spirit of Bali with clean, vegan beauty products, sprinkling its magic across all of our innovative formulas.

We have completed two acquisitions to date: Loving Tan and Coco & Eve. Loving Tan is the category leader in prestige tanning, delivering the most natural-looking tan.

Proudly made on Australia's famed Gold Coast, the professional quality, natural olive color and flawless application are beloved by A-listers, creators and beauty lovers alike.

Coco & Eve's story starts in Bali, among the island's volcanic beaches and lush rainforests.

The brand allows you to glow up like you just returned from a trip to paradise with our sun-kissed, skin-loving tan products and deliciously scented, efficacious haircare—all formulated with the best tropical Balinese ingredients.

From haircare, suncare and skincare, we combine clinically proven actives with tropical goodness and a sustainable beauty focus.

In 2023, we have a product launch pipeline with 20 product launches across 8 key moments plus we are launching the brand instore with top global retailers.

It will be the biggest year for Coco & Eve in the brand's history.