Senior Social Insights Analyst

3 weeks ago


Singapore VAYNERMEDIA APAC PTE. LTD. Full time
About the Role

We're looking for a skilled Social Media Analyst to join our team in APAC.

Key Responsibilities
  • Consult stakeholders on topic definitions, social listening measures and filters to define objectives and set deliverables for standard and custom reports.
  • Implement social analysis for campaigns/events and present insights back to inform content/Media decisions for campaign/event activities and advise on actions to take from optimizations standpoint.
  • Social listening tool setup including building queries using query parameters, and dashboards on given social listening tools or social analytics tools.
  • Take initiative on the refinement of query parameter setup to ensure accurate and insightful mention analysis is available to report on by the end of the reporting period.
  • Pull and interpret data from social listening tools including volume, sentiment, conversation drivers, influencers, and 'unobvious' observations and insight etc.
  • Create and edit reporting deliverables for Google slides, Newsletter and Excel formats that transform social data into a clear story. Visualize findings legibly using charts, tables, and infographics, and provide actionable insights based on concrete data.
  • At times be the direct client contact for regional projects and coordinate work amongst junior analysts
  • Manage a deliverable calendar of recurring scheduled and ad hoc reports.
  • Good housekeeping - upkeep of shared calendars and the storage of report agreement documents and delivered reports.

Requirements
  • 3-4 years of professional experience social media marketing, social media analytics, and measurements, social listening or social media management or community management
  • Minimum 2 years of experience in online/social analytics
  • Bilingual proficiency in English and native Japanese are required to work with the regional team, while also being able to deliver work for the Japan market and consumers; strong need for native Japanese to be able to connect with consumers
  • Moderate experience in client communications and managing their expectations
  • Excellent written and verbal communication skills and proven ability to transform data into a concise, yet compelling story.
  • Ability to synthesize information and produce insightful and accurate analysis and recommendations.
  • Good mix of technical understanding, business sense, managerial/connecting and Interpersonal skills
  • Strong familiarity and understanding of social media platforms such as YouTube, Twitter, Instagram, Facebook, TikTok, Chat applications, is required.
  • Relevant experience pulling data from social media listening/analytics tools such as Brandwatch, Sprinklr, Meltwater, Google Studio, etc.

About VaynerMedia APAC

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us. We can't wait to meet you.



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