Global Marketing Leader for Southeast Asia

2 weeks ago

Singapore beBeeMarketing Full time $900,000 - $1,200,000
About Us

Venchi, a global leader in chocolate and gelato, is seeking a results-driven Marketing Manager to lead our marketing efforts in Singapore & Malaysia.

This role requires a strategic thinker with a proven track record of driving brand growth, enhancing customer engagement, and optimizing marketing campaigns across multiple channels.

Key Responsibilities
  • Develop and implement integrated marketing toolkits, campaign frameworks, cross-market brand building initiatives to build brand awareness and strengthen market presence.
  • Drive the planning and execution of local marketing campaigns in alignment with product launch timelines, including PR, social media, KOL, advertising, and on-ground activations.
  • Manage and support regional projects in Singapore and Malaysia market such as new product development, in-store activations, media strategy and consumer insights.
  • Coordinate cross-functional and cross-border resources to drive ATL/BTL/digital marketing efforts and maximize campaign effectiveness.
  • Leverage customer data to create personalized marketing campaigns and improve customer segmentation.
  • Work collaboratively and maintain effective communication with internal stakeholders, cross-functional teams, and external stakeholders.
  • Create marketing assets, including photography, videography, digital and print collaterals, and guest communication materials.
  • Uphold brand consistency, ensuring alignment across all marketing assets, channels and customer touchpoints.
The Ideal Candidate
  • Bachelor's degree or above in Marketing, Communications, Advertising, or related fields.
  • Minimum 5 years of experience in integrated marketing, retail marketing or trade marketing; experience in FMCG industries would be ideal.
  • Proven experience managing marketing campaigns across SEA markets (Singapore and Malaysia preferred).
  • Business savvy mind-set, solid project management, cross-team coordination, and problem-solving skills.
  • Strong insight into content marketing, social media trends, and creative storytelling.
  • Fluency in English is required; proficiency in Mandarin or Malay is a plus.

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