Brand Portfolio Manager
13 hours ago
Job Title: Assistant Brand Manager
Job Summary:
EA Recruitment Pte Ltd is seeking a highly skilled Assistant Brand Manager to join our team. As an Assistant Brand Manager, you will be responsible for developing and executing short/long term action plans to grow the product portfolios in terms of its brands awareness, market share and product profitability.
Responsibilities:
- Develop and execute short/long term action plans to grow the product portfolios in terms of its brands awareness, market share and product profitability.
- Plan and execute ATL and BTL campaigns, marketing communications (online and offline) and trade marketing activities for all product portfolios under his/her responsibility.
- Plan and manage A&P spending within budget assigned and ensuring ROI for each campaign.
- Lead and execute the promotion, advertising, and marketing campaign effectively through strategic partnership alliances with agencies, vendors, and other external stakeholders to ensure successful implementation according to timeline.
- Conduct market research, analyze consumer's insights, market intelligences & competitive information to develop new product idea/concepts and effective marketing plan for the assigned products/brands.
- Conceptualizes innovative, consumption-driving promotions that are profitable and linking promotions to advertising wherever possible to create an integrated & targeted 360-degree marketing plan.
- Build strong brand/product presence in all distribution channels (including assisting in e-commerce at Marketplace).
- Work with internal stakeholders (Sales, Promoters, Finance, Warehouse) to implement marketing plans effectively according to timelines.
- Track and monitor market trends to analyze product sales performance.
Requirements:
- Degree in Marketing or Business Administration.
- At least 4 years of relevant marketing working experience in the FMCG industry.
- Experienced in managing a marketing budget and/or creative agency.
We are looking for a talented and motivated individual who is passionate about building strong brands and driving business growth. If you have a strong background in marketing and are looking for a new challenge, we encourage you to apply for this exciting opportunity.
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