Digital Marketing Strategist for Luxury Hotel Group
5 days ago
We are seeking a highly skilled Digital Marketing Strategist to join our team at SG HOTELS PTE. LTD. as a Cluster Sales and Marketing Manager.
About the Role
This is an exciting opportunity to be part of a luxury boutique hotel group with four hotels in Singapore, all franchised under Marriott International. As a Digital Marketing Strategist, you will be responsible for building our brand digitally on all platforms, leading to direct measurable revenue for all hotel rooms and F&B outlets.
Key Responsibilities
- Be a brand guardian for The Garcha Group, setting the tone and look & feel of all communication.
- Create and execute social media calendars for daily content on social channels such as Facebook and Instagram.
- Review and respond to all reviews on social media, Marriott, and OTA channels within 24 hours.
- Initiate and maintain a yearly schedule of events for marketing campaigns.
- Plan, coordinate, and execute marketing campaigns both room-side and F&B at property level, enabling more customized and need-based marketing.
- Create and organize photography, videography, and associated editing for all marketing needs.
- Maintain and update Marriott and 'vanity' hotel and F&B websites' content to ensure all communication is up-to-date and on-brand.
- Create and ensure version control of all graphic collateral assets in all departments of all hotels and F&B.
- Coordinate PR events with and independently from PR companies, and continue relationships/partnerships.
Requirements
To be successful in this role, you will need:
- A minimum of 5 years of relevant experience in digital marketing, with at least 2 years in a hotel environment.
- Education in digital and social marketing strategies, marketing communications, advertising, and selling with a combination of proven activities.
- Recognizing current trends, marketplace attitudes, and company intelligence.
- Photography, graphic design, videography, and editing skills.
- Basic desktop publishing skills, including InDesign, Photoshop, or equivalent.
- An excellent command over written and spoken English.
- Candidate must possess at least a Bachelor's Degree/Post Graduate Diploma/Professional Degree in Marketing, Hospitality/Tourism/Hotel Management or equivalent.
Salary Estimate
The estimated salary for this role is SGD $80,000 - SGD $120,000 per annum, depending on experience.
Benefits
As an associate of a Marriott hotel, you and your family members are eligible for discounts on F&B and room rates in 8,700+ hotels worldwide. You also have access to the 'Global Learning + Development' tool, which creates personalized learning experiences designed to help you thrive in your Marriott career journey.
About Us
SG HOTELS PTE. LTD. is a luxury boutique hotel group with four hotels in Singapore, all franchised under Marriott International. We are committed to providing exceptional service and experiences to our guests, and we are looking for talented individuals to join our team.
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