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Media Yield Analyst

2 months ago

Singapore Bloomberg Full time
About the Role

Bloomberg Finance is seeking a highly skilled Yield Analyst to join our Global Pricing and Inventory Team. As a key member of our team, you will be responsible for enhancing our media inventory to ensure effective monetization of our advertising assets through data-driven strategic analyses.

Key Responsibilities
  • Inventory Management: Serve as a main point of contact for Sales, Planning, and Ad Operations teams to approve pricing and inventory across multiple mediums and buying methodologies.
  • Data Analysis: Be fully engaged and fluent in the inventory, pricing, and revenue data to clearly translate that data to various groups and take action.
  • Market Analysis: Identify inventory trends and develop quantitative analysis and models as needed to expose inventory risks and revenue opportunities.
  • Pricing Strategy: Have a comprehensive understanding of marketplace nuances and signals to recommend pricing and inventory adjustments to balance effective yield and advertiser performance.
  • Rate Card Management: Own the rate card process and structure for multiple mediums and propose changes based on data and marketplace feedback.
  • System Enhancement: Provide recommendations to enhance current systems and tools to more effectively manage pricing and inventory.
Requirements
  • Experience: A minimum of 2 years of experience within Digital ad sales, including Display/Video, OTT/CTV, Linear TV, Print, Social, and Audio/Podcasting.
  • Background: Work experience in advertising, media, or finance with a strong background in either Digital or TV in a global organization.
  • Skills: Experience in using Microsoft Excel to process large amounts of raw data, specifically with Power Pivot and Power Query functions.
  • Education: Bachelor's degree or degree-equivalent qualifications.
  • Language: Fluency in both written and spoken English.
  • Analytics: Data-driven with strong mathematical and analytical background.
  • Attention to Detail: High attention to detail and comfort with large amounts of raw data.
  • Career Growth: Demonstrated continuous career growth within an organization.
Preferred Qualifications
  • Knowledge: Knowledge of Google Ad Manager (GAM), Operative, and Yield Analytics.
  • Communication: Strong communication skills - oral, written, interpersonal.
  • Multitasking: Ability to multitask and work with multiple teams.
  • Organizational Skills: Excellent organizational and project-management skills.