Digital Product Marketing Lead

1 week ago

Singapore beBeeMarketingManager Full time $80,000 - $120,000

Product Marketing Specialist

About the Role:

  • We are seeking a skilled professional to develop and execute digital marketing strategies that drive product awareness, engagement, and conversion across web, email, social media, and paid media channels.
  • This role requires collaboration with technical teams to implement digital campaigns and optimize customer journeys.
  • The ideal candidate will create compelling product messaging using insights from customer research, distribution teams, and cross-functional partners.
  • You will design and manage digital marketing assets such as web content, social media creatives, interactive tools, videos, and online calculators.
  • Your end-to-end product marketing efforts will include go-to-market planning, launch campaigns, and ongoing content strategies.
  • You will track digital campaign performance, analyze engagement metrics, and refine targeting, messaging, and overall marketing effectiveness.
  • Ambitious candidates will identify digital trends and innovate marketing approaches to improve customer experience across platforms.
  • You will coordinate with external agencies, media partners, and internal stakeholders for cohesive execution of digital marketing initiatives.

Required Skills and Qualifications:

  • Proven management skills and budgeting expertise.
  • Strong collaboration with product managers and product development expertise.
  • Digital marketing skills and business analytics.
  • Customer experience understanding and marketing strategy development.
  • SEO optimization and business development acumen.
  • Candidate journey analysis and product knowledge.

Benefits:

  • Opportunity to work on high-profile product launches.
  • Collaborative and dynamic work environment.
  • Professional growth and development opportunities.

Requirements:

  • BA/BS degree in Marketing or related field.
  • 3+ years of experience in product marketing.
  • Expertise in digital marketing channels and SEO optimization.
  • Candidates must have excellent communication and project management skills.

Please note that this is a challenging role requiring a unique blend of creative and analytical skills. If you are passionate about product marketing and possess a keen eye for detail, we encourage you to apply.

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