Senior Snack Industry Strategist

6 days ago

Singapore beBeeProduct Full time $80,000 - $120,000

As a Product Strategist, you will play a pivotal role in shaping the company's product portfolio and driving growth. The ideal candidate will have a deep understanding of market trends, consumer preferences, and competitor dynamics.

Key Responsibilities
  • Market Analysis: Conduct in-depth analysis of snack industry trends and competitor dynamics, and identify innovation opportunities and solutions.
  • Product Development: Develop product plans, oversee key product indicators, organize tasting sessions, and optimize products based on feedback.
  • Product Lifecycle Management: Monitor sales data, formulate iteration and launch strategies, and manage product portfolio combinations.
  • Cross-Functional Collaboration: Define requirements, secure cooperation agreements, coordinate procurement and production schedules, provide product selling points and marketing materials, and ensure products comply with regulations and standards.
Requirements
  • Education Background and Experience: Bachelor's degree or higher in Food Science, Marketing, or a related field; 3+ years of experience as a product manager in the FMCG industry.
  • Core Skills: Proficient in using data analysis tools, familiar with project management tools, basic financial knowledge to optimize production costs, and understanding of food processing, packaging material properties, agricultural product growth characteristics, and industry standards.
  • Soft Skills: Passion for the industry, user-centric mindset, excellent communication skills, resilience, familiarity with e-commerce platform operations, and in-depth understanding of consumer psychology in niche segments.

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