Visual Merchandising Strategist
2 months ago
As a Senior Executive at FairPrice Group, you will be responsible for creating and implementing a visual merchandising strategy that captures customers’ attention and drives branding and sales objectives. This role requires a strong understanding of design principles and experience in managing a team of graphic designers.
Key Responsibilities:
- Create and implement a visual merchandising strategy that aligns with the store’s brand, products, and target market.
- Manage and optimize the skills of graphic team members to ensure they are working efficiently.
- Design display guides and bulletins for corporate campaigns to maximize profitability.
- Maintain internal graphic job bookings and POSM allocation bookings to ensure seamless execution.
- Gatekeep corporate brand format guidelines for different banners under the Group to maintain consistency.
- Finalize designs and create visual display proposals for display areas to enhance the aesthetic appeal.
- Source props, creative materials, and accessories for displays to create engaging visual displays.
- Install and set up window displays, walkways, counters, and in-store displays, or supervise contractors hired for this purpose.
- Change displays to promote new product launches or to reflect festive or seasonal themes to keep the store looking fresh and exciting.
- Ensure uniformity of displays across multiple store locations to maintain the Group’s brand image.
- Liaise with other retail professionals, including buyers, marketing executives, and retail merchandisers when necessary to ensure alignment.
- Research lifestyle and design trends that will inform the visual merchandising strategy to stay ahead of the curve.
Requirements
Requirements:
- Diploma/GCE A' level/Higher NITEC/GCE O' level with minimum 5 years of relevant experience.
- Visual design skills with a strong retail merchandising portfolio.
- Experience in graphic design and/or field visual merchandising.
- Experience in leading a team technical expert in graphic design.
- Proficiency in Photoshop, Illustrator.
- Comfortable with the use of ladder and working at heights.
- Will be required to travel to various branches from time to time.
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