Senior Marketing Manager
4 weeks ago
We are seeking a Senior Marketing Manager to lead our wealth and affluent segment marketing efforts. As a key member of our team, you will be responsible for developing and executing regional marketing campaigns to drive revenue growth, enhance client experience, and establish our presence in the retail banking market.
Key Responsibilities- Develop and execute strategic marketing plans to meet business objectives, working closely with stakeholders across sales, segment, and product teams.
- Leverage your expertise in marketing and communications to foster close working partnerships with regional marketing teams and supporting units, considering cultural, regulatory, and language differences.
- Manage and stage regional business and client events, seminars, and webinars, including sourcing partners and gifting/premiums when required.
- Negotiate and work effectively with creative and media agencies as well as other external vendors to ensure quality execution of client programmes.
- Develop and manage the rollout of regional branding and marketing toolkits, and timely dissemination of the bank's wealth advisory content to regional markets.
- Degree in Marketing, Communications, Business, or Economics.
- At least 5-8 years of Marketing and/or Communications experience in a financial institution (FI) or Wealth/HNW industry.
- Demonstrate creativity and ability to express opinions on creative work.
- Good project management skills – able to prioritise and manage multiple projects in a fast-paced environment while maintaining attention to detail.
- Strong communicator (written and spoken) who is personable and collaborative.
- Strong analytical skills and data-driven thinking.
- Able to work independently and collaboratively in a team.
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories. We operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, and Thailand, as well as branches and offices. Our history spans over 80 years, guided by our values: Honorable, Enterprising, United, and Committed. We strive to do what is right, build for the future, work as one team, and pursue long-term success.
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