Marketing Operations Manager
2 days ago
The Institute of Banking and Finance is seeking an experienced Marketing Operations Manager to drive our digital marketing efforts forward.
Main Responsibilities:
- Oversee always-on digital campaigns for lead generation
- Work with strategic marketing teams and agencies to execute and optimize campaigns
- Monitor campaign performance using analytics tools
- SUPPORT THE DEVELOPMENT OF STANDARD OPERATING PROCEDURES FOR MANAGING DIGITAL PLATFORMS
- MANAGE DASHBOARDS AND REPORTING
- OVERSEE MONTHLY SEO/ASO AND CRO ACTIVITIES WITH THE WEBMASTER
- PARTNER WITH CRM TEAMS TO DEVELOP LEAD NURTURE JOURNEYS
- IMPLEMENT AD/MAR TECH TOOLS TO ENHANCE MEDIA BUYING
Requirements:
- Bachelor's degree in Marketing or related field
- At least 5 years of experience in digital marketing
- Proven track record of driving campaign success
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