Marketing Operations Manager
1 week ago
**Lead Management Optimization**:
- Optimize the current lead routing processes
- Understand and optimize current lead scoring model and suppression logics to surface quality leads that will impact positively on the Lead to Opportunity (LTO) conversion rate%
- Collate feedback from regional Google teams and provide such feedback and recommendation to the central team that will impact the pipeline attribution
- Create and/or develop scalable workflow processes to increase organizational efficiency and drive results
- Operationalize and/or improvise the current marketing lead management processes
**Funnel Management & Marketing Process Optimization**:
- Share marketing funnel performance insights with Regional teams on a weekly, bi-weekly, monthly, and quarterly basis
- Focus on end-to-end marketing funnel optimization. Monitor and analyze leads and pipeline performance indicators and deep-dive into the health of the marketing funnel to identify any inefficiencies or opportunities to optimize
- Monitor sub-regional key business operating metrics and processes ensuring a healthy progression week over week
- Review and provide optimization recommendations for the current marketing dashboards
- Work with regional sales operations and sales teams to build a feedback loop back to the regional marketing team on a regular basis to constantly improve marketing programs
- Ensure Salesforce and/or Vector hygiene between marketing and sales
- Monitor and/or recover unassociated pipelines with the regional team
**Reporting**:
- Design and implement regionally the best practices reporting template for executive team OKR report deployed globally
- Create and build the template for cross-functional reviews for our demand generation efforts
- Create the framework for visibility on the named accounts and new logos insights on accumulation and/or acquisition, and top-performing accounts
- Create, design the template, and conduct sub-regional business and marketing quarterly reviews
- Collaborate with central business intelligence team to build user-level vector reporting
**Training**:
- Conduct sales and marketing training on lead processing and lead management upon request/as and when new feature changes are applied
- Create FAQ templates for regional sales & marketing teams and work with cross-functional teams to refine the process, document, educate and implement
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