Marketing Leader for Cross-Functional Collaboration

1 day ago

Singapore DBS Bank Limited Full time
Unlock Your Potential as a Marketing Leader

We are seeking a seasoned marketing leader to spearhead the acquisition and usage of our payments products, including cards and marketplaces business. As the trusted neighbourhood bank in the retail banking space, we need someone who can drive cross-functional collaboration and lead a team of passionate marketeers to build brand awareness, consideration, and usage for POSB Brand.

About DBS Bank Limited

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. With a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards, and personal loans, we offer financial solutions that are not only the best in the business - they were made just right for you.

Job Description:
  • Lead Marketing Strategy: Drive brand awareness and preference for DBS payments products to support acquisition, usage, and engagement goals.
  • POSB Brand Lead: Fortify POSB's position as the trusted neighbourhood bank in the retail banking space by driving brand awareness and consideration.
  • Cross-Functional Collaboration: Collaborate closely with stakeholders to ensure effective planning and execution of marketing campaigns.
  • Data-Driven Marketing: Leverage first-party and third-party data insights to drive data-driven marketing strategy and execution.
  • Experimentation: Develop experiments for continuous improvements on marketing performance.
  • Key Performance Metrics: Set and track key marketing performance metrics to establish and attribute impact of marketing.
Requirements:
  • Degree in Business, Communications, or Marketing: A degree in one of these fields is required.
  • Market Experience: 10-15 years of experience in running large-scale marketing campaigns, preferably with a strong business acumen.
  • Project Management: Strong timeline and project management skills with experience in managing multiple projects.
  • Pitching Ideas: Ability to pitch marketing ideas to stakeholders.
  • Analytical Skills: Strong analytical skills and ability to read data.
  • Communication Skills: Excellent written and oral communication, presentation, and interpersonal skills.

We offer a competitive salary range of SGD $150,000 - $200,000 per annum, depending on experience, plus benefits package and professional advantages of a dynamic environment that supports your development and recognises your achievements.

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