E-Commerce Leader

2 weeks ago

Singapore beBeeExpansion Full time $90,000 - $120,000

As a seasoned leader, the successful candidate will drive strategic growth and expansion in key Asian markets. This role involves launching localized e-commerce storefronts, building partnerships, and defining distribution models to support long-term scalability.

Key Responsibilities
  • Strategic Growth & Partnerships:
    • Leverage market insights to launch targeted D2C campaigns with native-language and local-payment capabilities.
    • Develop bespoke merchandise assortments through local collaborations and supply chain management.
    • Drive repeat revenue through quarterly product drops and digital activations.
    • Establish regional multistore strategies for China, India, and Southeast Asia, ensuring seamless fulfillment and customer service.
    • Manage 15+ Asia-based D2C artist stores annually.
    • Pursue brand partnerships and experiential activations to amplify merch campaigns and drive new revenue streams.
  • Marketplace Expansion:
    • Lead market-specific strategies and manage storefronts on key local platforms, including Tmall, Lazada, Shopee, Line, and TikTok Shop.
    • Localize merchandising, marketing, and engagement to boost conversion, retention, and repeat purchase rates.
    • Partner with platform teams on co-branded campaigns, listing optimization, and premium customer experiences.
    • Align eCommerce strategies with broader marketing and distribution plans to ensure cohesive business growth.
    • Develop new business models across Southeast Asia, Japan, and Korea, focusing on licensing, joint ventures, and direct artist/brand partnerships.
    • Establish governance frameworks to ensure long-term growth and cross-functional alignment.

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