Director of Brand Development

3 days ago

Singapore beBeeMarketing Full time $80,000 - $120,000

Job Title: Director of Brand Development

We are seeking a seasoned marketing expert to spearhead our brand development efforts. As a key member of the team, you will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, engagement, and measurable results.

Key Responsibilities:

  • Design, implement, and manage multifaceted marketing campaigns that align with business objectives and target audience needs.
  • Conceptualize and produce high-quality content for campaigns and foster brand engagement on social media platforms.
  • Develop and execute impactful digital marketing strategies across various social media channels.
  • Collaborate with cross-functional teams to ensure seamless campaign execution, creative development, tracking, and reporting.
  • Partner with sales teams to synchronize marketing efforts with lead generation and conversion goals.
  • Prepare regular reports and presentations to communicate marketing performance and future initiatives to senior management.
  • Stay abreast of industry trends to enhance our online presence.
  • Monitor market trends and conduct competitive analysis to identify opportunities for differentiation and innovation.

Requirements:

  • Advanced/Higher/Graduate Diploma in Marketing or a related field.
  • Strong written and verbal communication skills.
  • Excellent knowledge of major social media platforms such as Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok.
  • Knowledgeable in organic social media content strategies to achieve reach, awareness, and other measurable metrics.
  • Understanding of content creation tools such as Canva, Adobe Creative Suite, or similar.
  • Creative thinker with the ability to generate innovative marketing ideas.
  • Detail-oriented and organized with strong project management capabilities.
  • Ability to work collaboratively in a team environment and adapt to changing priorities.
  • Independent and self-motivated individual.

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