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Branding Director

2 weeks ago

Singapore Brandflu Full time
ob Overview:We are looking for a Branding Director to lead and execute powerful branding strategies that elevate our brands presence. The ideal candidate should be an expert in brand identity, digital marketing, storytelling, and market positioning. This role requires creativity, leadership, and a strong understanding of consumer behavior.Key Responsibilities:1. Brand Strategy & Development Develop and implement a strong branding strategy aligned with business goals. Define and maintain brand identity, voice, and messaging. Conduct market research to understand consumer needs and competitor positioning. Ensure brand consistency across all channels (social media, website, print, etc.).2. Content & Creative Direction Oversee the creation of engaging content, visuals, and campaigns. Work closely with designers, content creators, and marketing teams. Develop compelling storytelling techniques to enhance brand engagement. Lead photoshoots, video production, and other creative initiatives.3. Digital & Social Media Branding Manage and optimize brand presence across digital platforms. Develop influencer and partnership collaborations for brand growth. Monitor social media trends and engagement analytics. Ensure a cohesive customer experience across online and offline platforms.4. Marketing & Campaigns Plan and execute branding campaigns that boost awareness and sales. Work with the advertising team to create impactful ad strategies. Monitor brand performance and adjust strategies accordingly. Align PR and media outreach to enhance brand credibility.Required Skills & Qualifications: Proven experience in branding, marketing, or a similar leadership role. Strong creative vision and ability to lead brand storytelling. Expertise in digital marketing, social media, and content strategy. Excellent communication, leadership, and strategic planning skills. Proficiency in tools like Adobe Creative Suite, Canva, Google Analytics, etc. Ability to analyze consumer behavior and market trends.Job Types: Full-time, Part-time, Permanent, Fresher, InternshipWork Location: In person,
  • Job Tags brand identity, brand development
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