Senior Brand Manager

2 weeks ago

Singapore beBeeMarketing Full time

Job Title: Senior Marketing Executive

Position Overview:

We are seeking a skilled and strategic Senior Marketing Executive to oversee media relations, social media management, and creative campaigns. This role demands a strong approach to managing relationships with media and creative agencies, ensuring all content aligns with the brand's message and guidelines, and driving the effectiveness of media campaigns.

Key Responsibilities:
  1. Content Strategy and Execution:
  • Work with internal teams and agencies to develop and execute a cohesive content strategy that supports PR initiatives and brand objectives.
  • Evaluate and ensure all content, from social media posts to PR materials, aligns with the overall marketing strategy and brand identity.
Strategic Media and PR Management:
  • Lead the monitoring and analysis of media coverage, providing insights and reporting significant mentions to senior management.
  • Maintain and enhance relationships with key media contacts and influencers, ensuring compliance with agreements and optimizing media exposure.
Creative and Media Agency Coordination:
  • Oversee all creative and media agency activities, ensuring campaigns are executed effectively and align with brand guidelines.
  • Provide strategic feedback on creative concepts and ensure timely delivery of creative assets that meet the brand's objectives.
Social Media Management:
  • Manage the social media content calendar, working closely with agencies to plan, review, and approve content that resonates with target audiences.
  • Analyze social media performance, adjusting strategies to enhance engagement and alignment with overall brand messaging.
Campaign Planning and Execution:
  • Lead the planning and execution of major media events and campaigns, coordinating with internal and external stakeholders to meet deadlines and objectives.
  • Ensure that all creative and media resources are optimally utilized, and campaigns are delivered on time and within budget.
Performance Analysis and Reporting:
  • Conduct in-depth reviews of media and creative agency performance, providing actionable insights and reporting on campaign effectiveness to senior management.
  • Submit comprehensive monthly media and social media reports, highlighting key achievements and areas for improvement.
Budget Management:
  • Track budgets related to media and creative agencies, ensuring cost-effective solutions without compromising quality.
  • Approve and record financial transactions related to media and creative activities.

Requirements:

  • Ability to create plans and content from scratch.
  • Experience in media/PR management and creative/media agency management & coordination.
  • Proven ability to manage multiple high-priority projects simultaneously.
  • Excellent communication, negotiation, and relationship-building skills.
  • Strong analytical skills with the ability to interpret media and campaign performance data.
  • A valid driver's license is required.

Working Hours:

  • Monday to Thursday: 8:30am - 6:00pm.
  • Friday: 8:30am - 5:30pm.

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