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SVP / VP, Brand Management Specialist, Group Strategic Marketing & Communications
2 months ago
Group Strategic Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing and research to differentiate - and elevate - our brand from the rest of the competition.
Job Purpose:
You will lead the development and implementation of comprehensive branding strategies to enhance the bank's corporate identity, reputation, and market positioning. This role requires a visionary leader with extensive experience in brand management, excellent communication skills, and a strategic mindset to drive the bank's branding initiatives across multiple touchpoints.
Responsibilities:
Brand Strategy Development
- Lead the creation and execution of a cohesive brand strategy that aligns with the bank's business objectives and values.
- Assist in market research and competitive analysis to identify branding opportunities and challenges.
- Develop brand positioning, value propositions, and messaging frameworks.
- Oversee the implementation of brand guidelines to ensure consistency across all marketing and communication materials.
- Manage and maintain the bank's brand identity, including logos, color schemes, typography, and visual elements.
- Collaborate with internal teams to ensure brand consistency in all customer touchpoints, including digital platforms, advertising, and corporate communications.
- Develop and execute integrated marketing campaigns to promote the bank's brand.
- Work closely with creative agencies and internal teams to produce high-quality marketing assets.
- Monitor campaign performance and make data-driven adjustments to optimize results.
- Build strong relationships with key stakeholders, including senior management, business units, and external partners.
- Act as a brand ambassador, promoting the bank's values and ensuring brand integrity in all interactions.
- Provide guidance and training to employees on brand standards and best practices.
- Develop and manage the branding budget, ensuring effective allocation of resources.
- Track expenditures and provide regular financial updates to senior management.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 12+ years of experience in brand management, preferably within the financial services industry.
- Proven track record in developing and executing successful branding strategies and campaigns.
- Strong understanding of market research, customer insights, and digital marketing.
- Excellent communication, presentation, and interpersonal skills.
- Ability to think strategically and creatively, with strong analytical and problem-solving abilities.
- Experience managing budgets and working with cross-functional teams.
- Proficiency in branding and marketing tools and software.
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.
