Brand Communications Specialist

1 month ago


Singapore United Overseas Bank Full time
About the Role

We are seeking a highly skilled Brand Communications Specialist to join our team at United Overseas Bank. As a key member of our Group Strategic Communications & Brand function, you will play a critical role in elevating Masterbrand awareness and perception through Brand campaigns and events.

Key Responsibilities
  • Reinforce UOB's positioning on the Bank's strategic focus areas through brand advertising.
  • Collaborate with Group Retail Marketing and Group Wholesale Marketing stakeholders and key markets to achieve effective and efficient B2C and B2B media planning and buying with allocated budget.
  • Execute media strategy as required.
  • Work with team members to help build strategic regional media partnerships and content creation to position UOB as thought leader and the ASEAN banking force in the region.
  • Work with team members to evaluate and build brand sponsorships that maximise UOB's positive exposure and impact.
  • Create presence and profiling in the digital world.
  • Ensure strong brand governance and advisory, including brand applications and trademarking.
  • Collaborate with the Art team to develop new campaign look and designs, as well as popular cultural ideas and sponsorship opportunities that can engage the mass audience.
  • Support development of proprietary pillars - including organising updates to management.
  • Collaborate with various BUs, stakeholders and partners to build synergies across events, insights and engagements.
  • Provide efficient vendor services in Mandarin translation to support corporate requests and maintaining Brand tone of voice.
  • Provide advertising materials to support corporate requests, including obituary ads.
  • Compliance to Group Finance's expense approval guidelines, vendor management guidelines (contracts, RFP), KRCSA, corporate merchandise authorisation and stock management etc.
  • Ensure rigour and maintain high standards of corporate image.
Requirements
  • Degree/diploma, preferably in business, marketing or communications.
  • 2 years of relevant experience in brand and communications.
  • Understanding of brand and media, including but not limited to features such as paid media, social media and media amplification.
  • Be able to think out of the box to problem solve independently.
  • Positive and energetic team player.
  • Hands-on and curious to stay updated on trends and developments in society.
  • Good communication and written skills with proficiency in English Language (proficiency in other languages will be advantageous).
  • Need to be comfortable in presenting to senior stakeholders.
  • Collaborate with stakeholders across the Bank to analyse and clarify issues, and formulate appropriate responses.
  • Good time and people management skill.
  • Able to stay connected outside office hours.


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