Brand Development Manager

2 weeks ago

Singapore Ampersand 7 Pte. Ltd. Full time

A Brand Development Manager is responsible for shaping and enhancing a company's brand identity. Their role involves developing and implementing effective brand strategies that align with the company's goals and objectives. This includes conducting market research, analyzing data for trends and insights, and advising multiple teams on branding strategies.

Additionally, a Brand Development Manager is responsible for communicating with marketing teams to ensure brand alignment, managing projects through various stages of development, and maintaining relationships with stakeholders. They also play a crucial role in managing budgets to support branding efforts and monitoring brand performance metrics.

Brand Development Managers are focused on achieving brand business objectives in both the short and long term. They work closely with cross-functional teams, including marketing, sales, and product management, to ensure consistency and alignment in brand messaging across all touchpoints.

To excel in this role, Brand Development Managers should possess strong research and analytical skills, exceptional communication and presentation skills, and a creative and innovative mindset.

Overall, the role of a Brand Development Manager is critical in building and maintaining a strong brand presence that resonates with target audiences and drives business growth.

The Brand Development Manager will play a crucial role in shaping and enhancing the brand identity of our company. You will be responsible for developing and executing effective brand strategies that align with our company's vision, values, and objectives. You will work closely with cross-functional teams, including Marketing, Sales, and Product Management, to ensure consistency and alignment in brand messaging across all touchpoints.

Responsibilities:

  • Develop and implement comprehensive brand strategies that align with the company's goals and objectives.
  • Conduct thorough market research and analysis to identify brand opportunities, competitor activities, and customer insights.
  • Define and articulate the brand identity, positioning, and messaging to effectively differentiate our products and services in the market.
  • Develop and manage brand guidelines to ensure consistent brand representation across all marketing and communication materials.
  • Collaborate with internal and external stakeholders to create and execute impactful brand marketing campaigns.
  • Monitor and track brand performance metrics, including brand awareness, perception, and equity, to assess the effectiveness of brand strategies and campaigns.
  • Continuously identify areas for improvement and propose recommendations to optimize brand presence and customer engagement.
  • Stay abreast of industry trends, consumer behaviors, and emerging technologies to ensure the brand remains relevant and competitive.
  • Lead cross-functional teams in the development and execution of brand initiatives, ensuring effective collaboration and alignment of objectives.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
  • Proven track record in brand management or related roles.
  • Strong understanding of brand development principles, including brand strategy, positioning, and messaging.
  • Excellent research and analytical skills with the ability to derive actionable insights from data and market trends.
  • Demonstrated experience in developing and executing successful brand marketing campaigns.
  • Exceptional communication and presentation skills, with the ability to effectively convey brand messaging to both internal and external stakeholders.
  • Strong leadership abilities, with the capacity to motivate and inspire cross-functional teams.
  • Highly creative and innovative mindset, with the ability to think strategically and provide out-of-the-box solutions.
  • Proficient in using industry-standard tools and software for brand management and marketing analytics.

Join our team and be part of a dynamic organization that values creativity, collaboration, and excellence, with opportunities for growth and a supportive work environment.

To apply, please submit your resume, cover letter, and portfolio demonstrating your previous brand development projects and achievements.

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