Brand Manager

2 weeks ago


Singapore Perfetti Van Melle Asia Pacific Pte Ltd Full time

The position is targeted at ensuring the effective planning and implementation of marketing activities in specified markets including both above the line and below the line initiatives to achieve company's objectives. Develop marketing activities to grow E-commerce business.

The position will work closely with the distributors in the local markets and the Export team (logistic, NPD, Regulatory, Finance) to help develop the overall marketing plan including new product development, pack mix and pricing strategy, launch, communication and media, research and consumer promotions, managing of advertising and promotion budget, implementation of V&D tools etc. The position will work closely with the local distributors to optimise marketing activities and utilisation of the marketing budget.

1. Brand Management

1.1. Responsible for ensuring the effective planning and implementation for all consumer activities

1.1.1. Track brand performance and evaluate and implement inputs and initiatives to enhance sales and market share

1.1.2. Develop and recommend an appropriate media mix for the brands and plan innovative ways of leveraging media to enhance return on investment and/or consumer experience

1.1.3. Design and execute ground level activities through effective coordination with the distributor and their agencies

1.1.4. Track and review utilisation of the marketing budget and allocate spends within brands and activities to ensure its optimal utilisation

1.1.5. Lead Marketing Calendar Planning and work with Group Marketing to ensure brand plans align with Global key priorities.

2. New Product Development

2.1. Constantly review PVM international and regional portfolio and trends in confectionery to identify and recommend new products, packs and flavours for launch

2.2. Coordinate development of new products

2.3. Coordinate development of packaging with the agency

2.4. Plan and implement launch related marketing and trade activities

3. Brand Communication

3.1. Work on the development of regional TV commercials or other media productions in coordination with the distributor, regional and/or global agencies

3.2. Work on the adaptation of international/regional TV commercials for use in the local market

3.3. Work on the development of local websites and digital activities, providing guidance and approval on the same to the distributor

4. Consumer/Business Analysis

4.1. Monitor and continuously review trends in the confectionery market and competitive activities

4.2. Analysis of Nielsen data with respect to retail audit and media spending

4.2.1. Regularly track performance of PVM and competitive brands to understand trends in the category and help devise strategies to ensure gain in market share

4.3. Track competitive launches, communication and other marketing and trade marketing activities

4.4. Responsible for proposing and analysing relevant research studies in order to gain understanding on consumer behaviour, monitor brand health and make key decisions on product, pricing and communication

4.4.1. Provide inputs for defining scope and deliverables of the research study


  • Brand Manager

    1 week ago


    Singapore Luxury Ventures Pte. Ltd. Full time

    Position Summary:Drive sales and profitability of the Brand and the stores for assigned area(s) and/or brands and manage sales, marketing and operations functions. You will be responsible for total brand management including P&L and to achieve brand business goals.Maintain strong relationship with Brand principal and other key stakeholders.Drive retail...

  • Brand Manager

    Found in: Talent SG 2A C2 - 5 days ago


    Singapore LUXURY VENTURES PTE. LTD. Full time

    Roles & ResponsibilitiesPosition Summary: Drive sales and profitability of the Brand and the stores for assigned area(s) and/or brands and manage sales, marketing and operations functions. You will be responsible for total brand management including P&L and to achieve brand business goals. Maintain strong relationship with Brand principal and other key...

  • Branding Manager

    Found in: Talent SG 2A C2 - 2 days ago


    Singapore RESORTS WORLD AT SENTOSA PTE. LTD. Full time

    Roles & ResponsibilitiesResponsibilities Support the senior management team in developing brand strategies that elevate the RWS brand portfolio, master brand and vertical brands, including defining brand positioning and crafting narratives that play a pivotal role in driving brand awareness and business growth. Work with cross-functional teams and external...

  • Branding Manager

    1 week ago


    Singapore Resorts World At Sentosa Pte. Ltd. Full time

    ResponsibilitiesSupport the senior management team in developing brand strategies that elevate the RWS brand portfolio, master brand and vertical brands, including defining brand positioning and crafting narratives that play a pivotal role in driving brand awareness and business growth.Work with cross-functional teams and external partners to translate the...

  • Brand Manager

    Found in: Talent SG 2A C2 - 3 weeks ago


    Singapore ACEXCELLENT CONSULTING PTE. LTD. Full time

    Roles & ResponsibilitiesJob description: Co-develop all sales strategies and Below the Line (BTL) activities with brand owners for the assigned brands to achieve the monthly sales targets Work closely with the sales team to develop trade activities and ensure proper trade executions in the retail stores Plan brand campaigns, consumer and trade promotions...

  • Brand Manager

    3 weeks ago


    Singapore Acexcellent Consulting Pte. Ltd. Full time

    Job description:Co-develop all sales strategies and Below the Line (BTL) activities with brand owners for the assigned brands to achieve the monthly sales targetsWork closely with the sales team to develop trade activities and ensure proper trade executions in the retail storesPlan brand campaigns, consumer and trade promotions for the assigned brandsPerform...

  • Manager, Brand

    4 days ago


    Singapore Wwf-world Wide Fund For Nature (singapore) Limited Full time

    About WWF-Singapore World Wide Fund for Nature (WWF) is one of the world's largest and most respected independent conservation organisations. WWF's mission is to stop the degradation of the earth's natural environment and to build a future in which humans live in harmony with nature. As one of WWF's international hubs, WWF-Singapore supports a global network...

  • Brand Manager

    2 weeks ago


    Singapore Klarra Pte. Ltd. Full time

    Brand ManagerWe are a fashion and lifestyle brand with a mission to provide value and inspiration to our community for an inspired, everyday living. Our creations are created from ground up with great attention to detail and quality, designed to be used and loved for a long time. We strive to grow alongside our community, putting our customers at the...

  • Brand Manager

    Found in: Talent SG 2A C2 - 2 days ago


    Singapore KLARRA PTE. LTD. Full time

    Roles & ResponsibilitiesBrand ManagerWe are a fashion and lifestyle brand with a mission to provide value and inspiration to our community for an inspired, everyday living. Our creations are created from ground up with great attention to detail and quality, designed to be used and loved for a long time. We strive to grow alongside our community, putting our...

  • Brand Manager

    Found in: Talent SG 2A C2 - 7 days ago


    Singapore PERFETTI VAN MELLE ASIA PACIFIC PTE LTD Full time

    Roles & ResponsibilitiesThe position is targeted at ensuring the effective planning and implementation of marketing activities in specified markets including both above the line and below the line initiatives to achieve company’s objectives. Develop marketing activities to grow E-commerce business.The position will work closely with the distributors in the...


  • Singapore Ampersand 7 Pte. Ltd. Full time

    A Brand Development Manager is responsible for shaping and enhancing a company's brand identity. Their role involves developing and implementing effective brand strategies that align with the company's goals and objectives. This includes conducting market research, analyzing data for trends and insights, and advising multiple teams on branding...

  • Brand Manager

    Found in: beBee S SG - 3 weeks ago


    Singapore Beam Suntory Full time

    What makes this a great opportunity? Global Travel Retail (GTR) plays a critical role in Beam Suntory’s journey to a great brand-building company. The team’s focus is on improving Marketing fundamentals and ‘excellence in execution’ by developing the processes, procedures, and tools to empower our marketing and commercial organization to be...

  • Manager, Brand

    2 weeks ago


    Singapore Ascott International Management Pte Ltd Full time

    The Manager, Brand & Marketing will oversee and lead all execution of the Marketing strategies and action plans in the Singapore Cluster. He or she will undertake the market research to understand consumer trends and preferences, create marketing strategy, control marketing budgets, oversee the creation of marketing materials and perform all other relevant...


  • Malaysia, Singapore Teleperformance Full time

    Job OverviewAs an Employee Branding Manager, you will be responsible for developing and executing strategic branding and marketing initiatives to enhance brand visibility, attract customers, and drive sales. You will work closely with cross-functional teams to ensure alignment with company goals and objectives.

  • Brand Manager

    Found in: Talent SG 2A C2 - 3 weeks ago


    Singapore PRECISION FIRST PTE. LTD. Full time

    Roles & ResponsibilitiesPrecision First Pte Ltd is a healthcare management consulting company.This is a 6-month WSG Mid-Career Pathways Programme (MCPP) training job opportunity for those above 40 years old to become a Brand Manager for healthcare e-commerce and wellness business.Key Responsibilities:- You will be responsible for planning and implementing...

  • Brand/Marketing Manager

    Found in: beBee jobs SG - 3 weeks ago


    Singapore Faststream Recruitment Full time

    Be a part of a leading trading company, as their Marketing Manager. They are seeking a dynamic individual who can elevate their brand recognition and lead their marketing initiatives to new heights.Roles & Responsibilities:Develop brand strategies and ensure consistent messaging across all channels. Create and execute innovative marketing campaigns to boost...

  • Brand/Marketing Manager

    Found in: beBee S SG - 3 weeks ago


    Singapore Faststream Recruitment Full time

    Be a part of a leading trading company, as their Marketing Manager. They are seeking a dynamic individual who can elevate their brand recognition and lead their marketing initiatives to new heights.Roles & Responsibilities: Develop brand strategies and ensure consistent messaging across all channels. Create and execute innovative marketing campaigns to...

  • Regional Brand Manager

    Found in: Talent SG 2A C2 - 2 days ago


    Singapore PRESTIGE PRODUCTS DISTRIBUTION PTE. LTD. Full time

    Roles & ResponsibilitiesKey Responsibilities:· Brand manager is responsible for driving and implementing 360 degrees marketing campaigns with action plans to meet the sales budgets and objectives.· He/she must be operationally strong and work closely with both internal and external stakeholders in growing market share and brand visibility in all our...


  • Singapore Mount Elizabeth Hospital Full time

    The RoleAre you ready to be a passionate brand champion for a dynamic international group with a vision to be the world's most trusted healthcare services networkYour place in the big pictureWith our ever-growing network of 80 hospitals in 10 countries, IHH Healthcare stands for excellence in healthcare, leading the healthcare industry. Our purpose is to...

  • Online Brand Manager

    2 weeks ago


    Singapore L'oreal Singapore Pte. Ltd. Full time

    The role of the Online Brand Manager is to drive online business in line with brand strategy and sense of purpose.Create and maintain an online e-business plan: e-promotional calendar, product exclusivities, cross selling mechanisms, data ownership within ecommerce brands websites and e-retailers. This includes ensuring Hero products consistency, providing...