E-Commerce and Digital Marketing Executive
2 weeks ago
Job Description
Job Title : E-Commerce and Digital Marketing Executive
Reporting to : Marketing Manager/Assistant Marketing Manager
Duties and Responsibilities
- Responsible for the growth of the E-commerce business (Shopify, Lazada, Redmart, Shopee, Grab/Panda mart, Amazon)
- Daily monitoring of order/delivery fulfilment, payments, inventory management, Back-office enquiries, refunds or disputes in orders and lastly website development
- Implement e-commerce strategies to support business goals
- Uploading and maintaining product listings
- Develop and run campaigns to increase digital sales as part of an overall digital marketing strategy
- Manage an online marketing presence, including social media platforms
- Content creation & photo shooting
- Outreach to customers using available tools, (Email marketing, Telegram)
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
- Identifies trends and insights and optimizes spend and performance based on the insights
- Social media/google ads configuration
- Generate analysis and sales reports on a regular basis
- Liaising with the developer for technical and upgrading issues
Requirements
- Min Diploma/Degree in Marketing, Business, Mass Communication
- Excellent understanding of E-commerce and digital marketing concepts
- Min 2 years relevant experience in marketing/marcom
- Experience in Retail industry would be a strong merit
- Experience in copywriting with excellent communications skills
- Able to multi task and work under pressure with tight deadlines to meet
- Creative and think out of the box
- Able to work independently as well as a team player
- Knowledge of design software (i.e. photoshop) and arm with photography or videography skill would be an added advantage
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