Influencer Marketing Management Associate

7 days ago

Singapore Shopee Full time
Job Description:
  • Collaborate with cross-functional teams and country marketing teams to develop, refine and monitor commercial strategies through data-driven approaches
  • Actively contribute to the influencer marketing strategies that are in line with the overall country marketing goals, recommend and see through objectives, targets, action plans, keeping to timelines and budgets
  • Provide regular reports on campaign performance, oversee results and impact of influencer campaigns against overall commercial targets and track the implementation and impact of recommended strategies
  • Assist with the preparation of monthly, quarterly, and annual business performance reports for management align and collaborate with other team members and stakeholders - internally and externally to deliver best in class campaigns
  • Responsible for innovating in the influencer field by creating integrated approaches with other disciplines by designing data-driven methodologies and strategies
  • Stay up-to-date with cultural/social trends and customers' views and attitudes
  • Lead new business pitches, market reviews and competitive trends. Be able to present analytical learnings and improvement solutions to internal stakeholders of different levels
  • Be the go-to person for questions on the Shopee Affiliate Program, and support the team on the various affiliate marketing channels, campaign best practices, tracking and measurement
  • Collaborate with Marketing Solution Managers to articulate and improve our solutions that serve both sellers and influencers


Requirements:
  • Bachelor's degree in Marketing, Business Administration or equivalent
  • Passion for marketing, with at least 2 years hands-on experience in Affiliate Marketing, Influencer Marketing or a similar position
  • Strong analytical and problem-solving skills and enthusiasm with a data-driven approach
  • Possess a thorough knowledge of social media platforms and their optimal techniques
  • Understand influencer marketing strategies and techniques
  • Good communication skills, and ability to collaborate with diverse and cross-country internal teams and external partners
  • Experience with key stakeholder management. Able to work with stakeholders across different levels
  • Ability to multitask, self-motivated and able to work both independently and collaboratively in a dynamic environment
  • Detail-oriented with a high degree of accuracy and the ability to meet tight deadlines

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