Associate Creative Director, Social and Influencer

2 weeks ago

Singapore Ogilvy Singapore Pte. Ltd. Full time

Overview:

Our ambition is to build world-class social capabilities that deliver relevant value to target audiences across the client brands' social activities around the world while increasing marketing efficiency, impact & velocity.

The team will craft the most connected social experience rooted in culture to spark conversation that will drive WEEKLY+ recruitment across ASEAN and South Pacific. We will do this by:

  • Fostering connected communities around the client brands, culture, customers, prospects, and influencers on social channels.
  • Crafting social-first content & engagements that deliver value to our audiences on social.
  • Cultivating meaningful interactions, championing best-in-class collaborations with social platforms and creator-led activations

The Associate Creative Director (Social) will be a crucial part of the StudioX leadership team, working alongside the Creative Lead, Client Lead and Strategy Team. We're looking for someone with extensive experience in digital/social and content, and instinctively think digital before all other channels.

As our ASP Studio X Associate Creative Director (Social) you will lead the social creative team on a robust food and beverage account crafting disruptive social ideas at the intersection of culture and technology that deliver impact. You enjoy conceptualising thinking and have the ability to realising social-first ideas rooted in culture and trends. You will partner with the larger Studio X Creative and strategic team and some of the best social experts in the industry, to create impactful bold creative ideas across brands for the clients.

You will be working within a region-wide boarderless team model to service client needs, you will be required to provide strategic direction and leadership within the group. You will be charged with working collaboratively with the larger Studio X team from different functions and capabilities - from brand, intelligence, creative, media, and production aspects of the book of business.

You will tailor your creative and content to audiences, platforms and culturally relevant moments. You will confidently pitch bold social ideas to the clients, internal teams, senior leaders, and partners, draft compelling social campaigns and content for an array of brands with different audience considerations, stay on top of trending content and audience behaviors to inform opportunistic content and strategies.

Responsibilities:

  • Responsible for the consistency, direction and execution of all social creative output, overseeing, directing and approving a high volume of social, website content, digital advertising and video work.
  • Maintain a close relationship with the client to ensure you understand business critical needs and maintain an open dialogue on all creative campaigns.
  • Work closely with the Creative Lead, Client Lead and Strategy Director to get to the right briefs that deliver remarkable and innovative ideas.
  • Work closely with other members of the team to ensure high standard of creative output that delivers against key objectives.
  • Creative passion to drive strategically sound creative solutions for modern audiences on modern channels.
  • Help drive social-first idea led' creative solutions that utilise the full benefits of the addressable channels available.
  • Provide progressive creative leadership across the creative and production process to ensure best in class delivery.
  • Translate creative direction and copy points from creative briefs into engaging and effective concepts and core creative ideas for an array of brands, products and briefs.
  • Push the envelope for high impact creative and social content that spurs action and emotion from core audiences.
  • Crafts work that inspires product consumption and engagement.
  • Ensure creative executions meet the highest standard of craftsmanship.
  • Stay abreast of global cultural trends and industry updates, and proactively develop timely ideas for real-time content.

Qualifications

  • Must instinctively think social and have experience of all aspects of the digital comms mix including digital, social, content, and video.
  • 8+ years in an agency setting with portfolio of social forward creative that makes our jaw drop.
  • Experience of running a modern creative department of digital first' thinkers and of a similar size is essential.
  • Will also be involved in TV, print, radio etc campaigns, as well as extensions of global platform ideas, and in some cases, the strategic and creative origination of cross-channel campaigns for local brands.
  • Must be forward thinking and embrace creative innovation in the digital space.
  • Must be an effective manager of people to ensure creative department is motivated and enthusiastic, able to empower teams to take on responsibility and be inspired about their work.
  • Ability and proven track record of leading and building high performing social creative teams.
  • An effective manager of people to ensure creative department is upbeat and enthusiastic. Empowering teams to take on more responsibility and be inspired about their work.
  • Experience with leveraging social platforms to craft bold impactful ideas.
  • Active user of social platforms preferably with a finger on pulse of the latest trends/happenings.
  • Strategically strong. Understands the client's business and is able to connect business challenges with impactful ideas that drive business results.
  • Excellent interpersonal, communication, organisational and management skills with a proven ability to independently manage multiple priorities in a fast-paced environment.
  • Must be persuasive and very articulate when it comes to directing or presenting, inspiring confidence and trust in colleagues and clients alike.
  • Proven confidence negotiating with and influencing peers and senior clients.
  • Explorative with latest AI tools.
  • True passion for food and beverage vertical. Experience in the drinks or FMCG space a bonus but not essential.
  • Passion for learning and self-improvement.
  • Proactive and a self-starter.
  • Positive attitude and ability to work under tight deadlines.

People leadership:

  • You ensure diversity in every sense in the teams you build, sustaining a fair and equitable approach to hiring, promotions and performance management.
  • You are a magnet for talent. The brightest creative minds want to work at your side.
  • You communicate a vision that people can get behind, building and sustaining pride and trust in employees and clients

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