Marketing Manager

3 weeks ago


Singapore Gp Hotel Management Pte. Ltd. Full time

If you fancy a cool, easy-going atmosphere full of dynamic and spirited individuals, you are at the right place.

We are on the lookout for passionate, optimistic and fun-loving people to join our big family of Wonderful People.

With our wide array of hotels and brands, there are countless opportunities and exposure to work in different stories. You will be immersed with prospects in career and learning development, employee recognition, mentorship and benefits even when you travel.

Job Details (Here's what you can expect)

  • Attractive incentive and bonus
  • Staff rates at Accor hotels in Singapore and worldwide
  • Birthday leave

Job Responsibilities:
Brand Management

  • Act as the brand champion for the hotel and counsel the hotel management on brand positioning and brand-related activities.
  • Ensure articulation of hotel's image and position, assure consistent communication of image and position throughout the hotel to all internal and external audiences/stakeholders.
  • Ensure hotel brand initiatives, marketing messages and collateral adhere to the brands guidelines.

Digital Marketing

  • Work closely with Accor marketing teams for all digital marketing initiatives.
  • Develop Social Media Marketing/Advertising strategies and tactics.
  • Manage the hotel's social media platforms on Facebook, Instagram, LinkedIn
  • In-charge of Content Creation, Content Management & Development for hotel's marketing and communications digital and offline channels

Advertising

  • In-charge of online and offline advertising strategy, plans and direction of the hotel, including the budget to generate publicity for the hotel.
  • Identify and arrange key media, including social media influencers for media familiarization stays to create awareness and exposure for the hotels.

Collateral Development

  • Ensure hotel collateral follow brands' guideline.
  • Responsible for editorial direction, design, production and distribution of hotel's sales and marketing collateral.

Budget

  • Plan and manage the marketing and communications budget.

Others

  • Perform any other responsibilities/duties as assigned by the hotel management.

Requirements:

  • Detailed oriented individual.
  • Able to work independently.
  • Strong interpersonal and communication skills.
  • Resourceful and innovative, identify guest and/or customer trends, market trends and major events and activities to develop successful marketing, digital marketing and/or public relations programs and initiatives.
  • Works in a fast-paced and dynamic environment where he is able to lead the development of appealing marketing and digital concepts to promote the property.
  • Proficiency in Adobe Photoshop is preferred.

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