Digital Marketing Executive

2 weeks ago


Singapore Paris Baguette Singapore Pte. Ltd. Full time

Job Description

Digital Strategy Development:

  • Develop and execute comprehensive digital marketing strategies aligned with business goals, incorporating a mix of channels such as SEO, SEM, social media, email marketing, content marketing, and digital advertising.
  • Identify new opportunities and emerging trends in digital marketing to stay ahead of the curve and maximize campaign effectiveness.

Campaign Management and Optimization

  • Plan, execute, and optimize digital marketing campaigns across various channels to drive traffic, leads, and conversions.
  • Create independently and work with internal marketing team to create creative and appealing assets for digital campaigns, including ad creatives, social media graphics and video, and website visuals.
  • Work with media and influencers on collaborations and campaigns.

Content Development and Management

  • Develop and plan social media calendar.
  • Develop compelling, engaging and in-trend digital content including copyrights for website copy, social media posts, emails , and internal and external communication message.
  • Ensure all digital content is optimized for search engines (SEO) and aligned with brand guidelines and messaging.

Analytics and Reporting

  • Monitor and analyse key performance indicators (KPIs) across digital marketing channels to track the effectiveness of campaigns and initiatives.
  • Identify areas for improvement and provide actionable recommendations for optimization.

Requirements

  • 3 - 5 years of experience in digital marketing. Candidates with agency experience are welcome to apply.
  • Hands-on experience with Google Ads, Social Media platforms Ads and SEO tools.
  • Experience using analytical tools or marketing automation platforms with data and figure oriented and strong performance-driven mindset.
  • Excellent written and verbal communication skills in English, with the ability to craft compelling digital contents including website copy, social media posts, email marketing, and internal and external communication materials.
  • Photography and videography creation skills
  • Working knowledge of graphic design software such as Adobe Photoshop, Canva or CapCut.
  • Building strong relationships with customers
  • Self-motivated, strong negotiation and collaboration skills.
  • Past employment at F&B or retail business would be preferred.
  • Candidates with more work experience and skills may be considered for a Senior role.


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