Regional Training Delivery and Marcom Manager

2 weeks ago

Singapore Getinge South East Asia Pte. Ltd. Full time

JOB OVERVIEW

Regional Training Delivery

  • Manage the overall plan for Academy training in the SAPAC region, supporting business objective in collaboration with regional leadership and key resources
  • Organize regional trainers and coordination in efficient execution of regional training
  • Support Global Academy by connecting Academy strategies to regional setup and drive the ways of implementation.

Marketing Communication

  • Build a 360 approach to the customers in Korea/ India/ SEA (KIS) to develop communication initiatives increasing lead generation based on Sales input, focusing on online/ digital communications.
  • Implement the Marketing Communication activites based on the Getinge strategy in assigned target groups in ICU, Cardiovascular, Digital Health, OR, Sterile Reprocessing, and Life Science in the KIS region
  • Ensure adaptation/ localization of the global marketing communication messages to the KIS market needs
  • Monitor and control effectiveness and efficiency of marketing communications messages and continuously improve.

DUTIES & RESPONSIBILITIES

Regional Training Delivery (SAPAC - South Asia Pacific)

  • Annually conduct needs assessment on product, skills and regulatory training. Analysis is based on input of sales and functional leadership conducted during one-on-one's, through LMS reports and through utilization of surveys with key stakeholders and trainers.
  • Develop and manage the overall regional training plan, confirmed with stakeholder for quarterly or longer time periods. Responsible for the execution of planned training programs in the region conducted by local trainers and coordinators.
  • Manage trainer candidate process, i.e. identify and establish regional/local trainers to roll out global programs
  • Create and maintain a regional trainer and coordinator community to optimize training delivery, collaboration and self-sufficiency.
  • Drive an effective setup and use of regional training centers/hubs to ensure the region can deliver training independently.
  • Roll out global processes & procedures, tools & platforms and ensure they are followed and used regionally
  • Responsible for localization of training content (translation and implementation) working with Academy eLearning and translation partners.
  • Obtain a connection between the different countries in the region to manage and meet the various demands
  • Together with the RTDM-team look for ways of collaboration in sharing trainers, training equipment and facilities between regions.
  • Partner with management in the region (Sales, Service, HR, QRC, Finance etc.), for training related matters.
  • Create and analyze reports to meet training data requests, comply with regulatory requirements and support management with clarity on the status of people development in the region.
  • Represent regional needs when selecting new global tools and platforms
  • Together with the regional trainers contribute to the continuous improvement of global programs by forwarding local feedback to the Academy CoEs.
  • Act as the LMS manager for externals in need for certification training. Collaborate with the responsible Getinge manager on distributor certification decisions and cost agreements.

Marketing Communications (Korea, India, South East Asia)

  • Proactively support the KIS Sales teams with Marketing Communications activities to drive sales
  • Ownership of regional marketing communication launch plan for brand comm, product launches and campaigns working as a functional project-based organization
  • Create regional content to drive value marketing communication based on the value propositions
  • Discover highly valuable content in close collaboration with the global content counterparts and subject matter experts and derive marketing claims, messages and visualization
  • Develop, manage, optimize appropriate content for websites, landing pages and social media including contribution to the editorial plan
  • Develop field marketing activities (ad placements, email campaign, sales support activities) by connecting to KIS content needs
  • Define target group, communication objectives and detail target markets by working collaboratively with KIS Sales
  • Secure input for internal engagement activities in collaboration with Corporate Comm (eg Intranet posts)
  • Responsibility to plan, execute, control local events and congresses based on global guidelines

Budget and KPIs

  • Budget responsibility in alignment with key stakeholders
  • Delivering on KPIs stated by Global Academy and regional SSU
  • KPI responsibility per activity within the purchase funnel (Reach | Engagement | Marketing qualified leads | Lead generation)

People Management

  • Manage and support training coordinator
  • Be able to project lead a team and ensure cross-functional collaboration
  • As RTDM be able to collaborate and lead training resources located in other parts of the region remotely

Quality System Duties and Responsibiliites:

  • Build Quality into all aspetcs of the work by maintaining compliance to all quality requirements

REQUIREMENTS

Knowledge/ Skills/ Experience:

  • xperience with capturing training needs
  • Experience in stakeholder management and management of needs with limited resources
  • Proven project management skills and experience
  • Academic degree (education, administration or similar)
  • Academic degree or equivalent with the area of business, training, sales, or marketing
  • Strong experience from working close to the market and undestanding the processeses of a regional sales and service unit
  • Excellent interpersonal and communication skills - ability to develop strong relationship
  • Solid experience from working with various Office-programs and Content Management Systems
  • Business oriented, structured mind-set
  • Solution-oriented with the ability to proactively resolve issues
  • Fluent in English and other language/s spoken in region covered
  • Intercultural skills and capability to work in a cross-functional global team

Markting and Communications Specifics:

  • Academic degree or equivalent within the area of business or marketing
  • Strong experience from working close to the market and proactively supporting a sales team
  • Curiosity to learn and understand customer needs, and to develop marketing activities that facilitate lead generation
  • Up-to-date, integrative marketing, advertising and communication knowledge (incl. digital)
  • Creative and strong business driven mindset with a great ability to develop effective storytelling
  • Ability to drive projects with high sense of urgency and effectiveness
  • A stylistic ability with a good sense for look and feel and tonality
  • Manage agencies and vendors

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